Adobe on June 1 revealed an application for viewing digital magazines, seemingly the next stage in a multicompany battle over the ebooks and digital media market. The technology has been used to build Wired magazine's iPad edition, which is ironic considering the ongoing battle between Adobe and Apple over Flash, which enables many Websites' rich content but remains unsupported on Apple mobile devices such as the iPad and the iPhone.
In a bit of competitive irony, the technology was used to build Wired magazine's June iPad edition - despite Apple's refusal to support Adobe's Flash, which is used to display many popular Websites' rich content but which Apple CEO Steve Jobs has condemned as slow and buggy. Adobe's digital magazine viewer seeks to marry digital magazines with rich content such as video and 360-degree images.
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