Survey: IT Organizations to Spend on Video Conferencing in 2009

By Jessica Davis  |  Print this article Print

The experts have predicted it and now the research confirms that IT decision makers will continue to buy video conferencing technology in 2009, as companies target travel budgets when money gets tight. Video conferencing companies such as Cisco, Tandberg, Polycom and others stand to benefit.

Plenty of technology industry observers have predicted that video conferencing would stand to benefit in 2009, since travel is often the first thing that companies cut from budgets when money is tight.  But now a new survey of existing users of video conferencing technology has proven the theory.

Over the past year, both interest and purchases of such equipment has grown dramatically, reports Wainhouse Research in its annual survey of video conferencing users.

Respondents said that 32 percent of deployed systems now support 720p HD video conferencing, and 23 percent of respondents have either deployed telepresence suites or are planning to deploy them within the next year. Telepresence suites are immersive video conferencing rooms featuring large HD flat screen displays, surround sound HD audio, and other very high end video conferencing technology.

"The two largest drivers [are] travel reduction and improved decision making," Wainhouse Research notes in its report.

To support their appetites for these new video conferencing solutions, users say they are continuing their migration to IP, with users reporting that 76 percent of video calls now take place on an IP network, up from 66 percent in last year's survey.  Wainhouse also reports that users are showing an increased interest in integrating video conferencing with unified communications platforms.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com