Peregrine's Channel Is the Real Value For HP

By Elliot Markowitz  |  Posted 2005-09-23 Email Print this article Print
 
 
 
 
 
 
 

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Opinion: HP could learn a thing or two about how to treat the channel from Peregrine, a company it has decided to acquire.

Hewlett-Packard is touting its planned acquisition of Peregrine Systems as a major step forward in its overall business software evolution strategy to strengthen its OpenView offering and add configuration management database technology to its arsenal. However, if HP executives keep their eye on the ball, one of the most important components of this deal could be bringing on Peregrine's channel relationships and adopting its channel mantra.

It has been no secret that HP solution providers are up in arms over many things the company has done during the past few months. First there was the changing of the guard from Carly Fiorina to Mark Hurd. Any changing of the guard is always looked at with uncertainty, but HP resellers eagerly waited to hear how Hurd would or would not embrace the channel. Immediately following this high-level move, HP changed the terms and conditions for its PartnerOne program leaving less rebate money in the channel's pockets. Strike One!

Then just a few months later, Hurd took center stage and told the world and its channel that it's time for solution providers to shape up or ship out, in a manner of speaking. What Hurd was really getting at is that HP is going to reward those VARs who are tying more of their business to HP and alienate those that remain stagnant.

While I support the vendor's move to entice its channel partners to do more HP business and to reward them for such a commitment, the ultimatum to those that are on the fence came a little too soon in Hurd's rookie year for many in the channel to swallow. Many VARs are still trying to figure out if Hurd really does support the channel, and his statements have isolated what could have been very valuable and productive business partners over time. Strike Two!

At the same time, I heard from many of my channel sources, as well as some perplexed HP executives, that Hurd also said the company plans to beef up its direct initiatives. Now, any VAR that hasn't been living under a rock during the last 10 years knows that there is a certain amount of business a vendor will want to take direct. That is just the world they live in and most are OK with that. What they are not OK with is when a vendor stresses direct selling while deemphasizing its channel business.

Although Hurd did not say that specifically, VARs are very nervous. Foul Ball!

Animosity festers throughout HP's channel. Click here to read more.

So now here we sit. HP and its channel are at a crossroads. And on this rocky road is this acquisition of Peregrine. While everyone is dissecting the technology fits, complements and overlaps, I am looking at the channel opportunity or potential disaster.

While Peregrine had a blended strategy of direct sales, consultants, ISVs and VARs, the last conversation I had with company executives centered around its channel focus. "We are emphasizing our partner programs," Peregrine Senior Vice President of Strategic Initiatives Russ Mann told me a few months back. "This year our focus is on investing in our partners. We will only recruit new channel partners that fill a select skill gap. We value those that have stuck with us. They stuck with us and we are sticking with them," he said.

Mann went on to say the channel will be the biggest growth vehicle for the company. In my view, Peregrine executives realize it was the company's relationships with its partners that helped it turn the corner, and they were acknowledging that publicly. This goes a long way to building VAR loyalty. My hope is that HP realizes this hidden gem they have in Peregrine and shines it up strengthen not only its technology portfolio but its channel strategy as well.

Elliot Markowitz is Editor-at-Large of The Channel Insider. He is also Editorial Director of Ziff Davis Internet's eSeminars. He can be reached at elliot_markowitz@ziffdavis.com.

 
 
 
 
Elliot Markowitz Elliot Markowitz is Editorial Director of Ziff Davis Media eSeminars responsible for the editorial content of all eSeminars. Markowitz is a 14-year publishing veteran and was previously Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.

Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN, Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.

He holds a B.A. in journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.
 
 
 
 
 
























 
 
 
 
 
 

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