Jenne, Inc., a U.S.-based value-added technology solutions distributor and cloud master agent, has announced a partnership with Vida Global Inc., an AI agent operating system that enables businesses to build, deploy, and sell AI agents at scale.
Through the partnership, Jenne’s network of resellers, integrators, and service providers gains access to the Vida platform, enabling them to deliver branded AI agent solutions to their customers and position themselves as “AI agent providers.”
We spoke with Vida Global Founder and CEO Lyle Pratt to learn more about this shift, the challenges businesses face in deploying AI, and the potential impact AI agents could have on the channel as a whole.
Resellers shift toward managed AI solution provider roles
The inked partnership enables Jenne partners to offer their customers fully managed AI agent capabilities built by Vida, rather than simply adding another product to their catalogs.
The deal marks a clear demarcation, with Jenne partners acting as AI solution providers while Vida handles the build, infrastructure, compliance, billing, and white-labeling.
Pratt says this setup is an evolution of the traditional reseller role, allowing partners to fully own the customer relationship.
“A reseller typically moves someone else’s product and takes a margin on the transaction. A solution provider owns the offering. With Vida, a Jenne partner puts their own brand on the agents, sets the pricing, and bills the customer. They become the AI agent provider their customers turn to, not a middleman pointing at a vendor,” Pratt said.
“A one-time hardware or license sale becomes a recurring revenue stream they control, making them stickier with the customer because they own the relationship. I’ve worked in the channel long enough to know the partners who win are the ones who own a capability, not just a catalog line. This gives them access to one of the fastest-growing technology categories without having to build it themselves.”
How Jenne gives providers a way to provide secure agentic AI
In the official press release announcing the partnership, Zach Kenyon, director of cloud solutions sales and enablement at Jenne, echoed Pratt’s sentiments, highlighting how the arrangement gives partners an edge over their competitors.
“At Jenne, we are dedicated to equipping our partners with best-in-class technology solutions that help them stay competitive and deliver outstanding value to their customers,” Kenyon said.
“AI agents are rapidly becoming core infrastructure for businesses of every size. Through our partnership with Vida, our resellers don’t just get a new product to sell, they get the platform to become AI agent providers in their own right. We are excited to bring this opportunity to our network.”
Vida agents operate autonomously and at scale across voice, SMS, email, and chat, using skills to handle complex business operations and workflows. They offer a model-agnostic architecture that is both SOC 2 Type II-certified and supported by HIPAA-ready infrastructure.
AI agents move from pilots to production workflows
With many businesses undoubtedly interested in adopting AI, there’s also a growing narrative across industries that many struggle to move beyond experimentation. We asked Pratt what specific obstacles organizations face that contribute to these challenges, particularly when deploying AI agents internally.
He pointed to the need for constant evolution and for ensuring AI solutions remain “production-ready” and reliable over time.
“I would answer that the ability to constantly evolve is the biggest challenge. The hard part isn’t getting an agent to work. It’s getting it to work the thousandth time, on a real call, with a customer asking something well outside the standard FAQs. I spent years building call centers, CPaaS, and IVR systems before Vida, and the gap between a demo and production is where most internal projects die.”
“A demo handles the easy path. Production has to handle edge cases, write back to your systems of record, and comply with telecom and privacy rules. Most teams treat deployment as a one-time build when it’s really an ongoing operation they don’t have the staff to run. That’s the gap a partner fills.”
Where AI agents are delivering the most value to business operations today
In terms of where AI agents are seeing the most demand, Pratt said the technology is proving most valuable in areas where operational friction is highest, particularly around unanswered calls, missed follow-ups, and routine information requests that take significant time.
At the enterprise level, he said these bottlenecks can quickly add up, which is why they are often among the first areas where organizations deploy AI agents and see results.
“The greater value comes once agents start acting rather than just answering,” Pratt explained.
“The same agent who answers a call can resolve or escalate a support case, keep CRM records up to date, and carry work from one system to the next. That deeper work is where enterprises get the most out of it, and where demand is heading.”
Vida and partners share responsibility as customers demand agentic AI solutions at scale
Under the agreement, Vida handles the infrastructure and compliance behind the AI agents while partners own the customer relationship, which Pratt said is “critical” because it allows each side to focus on what it does best.
“We handle the hard, expensive part: compliant, telecom-grade infrastructure that takes a dedicated team to build and maintain the constantly evolving AI ecosystem. Partners handle the part we can’t replicate, the deep customer relationships and the vertical industry knowledge.”
“That means a partner doesn’t have to burn capital hiring an in-house AI team, navigating messy API work, or solving complex telecom compliance from scratch. They sell what they already understand, while we run the layer underneath that supports it all at scale.”
Partners take on the AI operator role
As agentic AI continues to integrate into more businesses, Pratt emphasized that the technology is requiring channel players to shift from a “sell-and-install” mindset to one focused on keeping AI agents continually operational.
“Customers don’t want raw access to a model. They want a partner who can set up agents in their systems and tune them as the work and models change.”
“I came up through telecom, where the partners who lasted managed the networks and phone systems instead of just selling the hardware. The same shift is happening now, and the winners become AI operators.”
To close, Pratt said partners that not only successfully integrate AI agents into an organization’s workflows but also keep them running stand to gain more than those focused solely on closing a sale.
“A partner who plugs AI agents into a customer’s existing systems with something like OpenClaw, then keeps them running, becomes part of how that business operates. That’s much harder to walk away from than a line on an invoice.”
As of this writing, Vida is available through Jenne’s distribution network.