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Video: New CEO of Zones on AI, Growth, and Channel Vision
Zones CEO Yehia Omar discusses his vision for the company and its partners and customers after stepping into the role in September 2025.
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Yehia Omar, the new CEO of Zones, to discuss how the global IT solutions provider is leading through the era of AI. Omar shares insights on Zones’ 35 year evolution, how its using AI internally, its “Consider It Done” philosophy, strategic partnerships, and what’s next for customers, partners, and sustainability efforts. Plus, Omar shares how his experience as a board member of Zones prepared him to take on the CEO role.
Topics & Timecodes:
00:00 – Introduction: Meet Zones’ new CEO, Yehia Omar
02:13 – What defines Zones in today’s channel ecosystem
05:39 – How board experience prepared Omar for the CEO role
08:16 – Zones’ 2025–2026 vision: cloud, AI, and managed services
12:08 – How Zones uses AI internally for efficiency and innovation
14:39 – Building partnerships across 3,000 technology vendors
20:41 – Zones’ “Consider It Done” service philosophy
22:09 – Navigating economic challenges and tariffs
26:11 – Zones’ biggest growth opportunities: cloud, AI & security
27:38 – Sustainability and joining the UN Global Compact
29:01 – Real-world success stories in healthcare & retail
33:06 – Final thoughts and how to connect with Zones
Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.
