Video: Inside MSP Owners Group: Juan Fernandez’s Vision for MSP 5.0, Rollups, and Employee Ownership

Juan Fernandez shares why he started the newly formed MSP Owners Group and what makes his rollup MSP different from others.

Written By: Katie Bavoso
Jul 2, 2025
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In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with MSP and channel chief veteran Juan Fernandez, founder and “Chief Encouragement Officer” of MSP Owners Group (MSP OG), to dive into his vision for the future of managed services.

👉 Key Topics Covered: 

(00:00:20) Juan introduces the mission of MSP Owners Group—a self-funded MSP rollup designed to empower both MSP business owners and employees, bridging the gap to the next era of the managed services industry Juan calls MSP 5.0. 

(00:04:07) Recent acquisitions, including ProdigyTeks and Cool Technology Group, and how leaders like Paco Lebron are shaping MSP OG’s culture-first approach.

(00:09:33) Why culture matters: Juan explains how MSP OG is different from typical rollups, offering owners a soft landing while preserving company identity and providing equity opportunities for employees.

(00:13:18) Employee equity and leadership development as differentiators in MSP OG’s rollup strategy.

(00:23:04) Juan’s concept of MSP 5.0—business operations as a service, fast-moving tech shifts like AI, and how MSPs must evolve in the next five years.

(00:30:03) How MSPs should approach AI, avoid shiny-object syndrome, and ensure technology investments align with real customer demand.

(00:37:12) What’s next for MSP Owners Group in 2025—including more acquisitions and plans for a financing arm to support MSP partners. 

Juan shares personal motivations for creating MSP OG, aiming to protect the MSP community’s legacy while helping business owners find better ways to exit or grow—without sacrificing culture.

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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