SHARE
Facebook X Pinterest WhatsApp

Video: Inside MSP Owners Group: Juan Fernandez’s Vision for MSP 5.0, Rollups, and Employee Ownership

Juan Fernandez shares why he started the newly formed MSP Owners Group and what makes his rollup MSP different from others.

Written By
thumbnail
Katie Bavoso
Katie Bavoso
Jul 2, 2025
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with MSP and channel chief veteran Juan Fernandez, founder and “Chief Encouragement Officer” of MSP Owners Group (MSP OG), to dive into his vision for the future of managed services.

👉 Key Topics Covered: 

(00:00:20) Juan introduces the mission of MSP Owners Group—a self-funded MSP rollup designed to empower both MSP business owners and employees, bridging the gap to the next era of the managed services industry Juan calls MSP 5.0. 

(00:04:07) Recent acquisitions, including ProdigyTeks and Cool Technology Group, and how leaders like Paco Lebron are shaping MSP OG’s culture-first approach.

(00:09:33) Why culture matters: Juan explains how MSP OG is different from typical rollups, offering owners a soft landing while preserving company identity and providing equity opportunities for employees.

(00:13:18) Employee equity and leadership development as differentiators in MSP OG’s rollup strategy.

(00:23:04) Juan’s concept of MSP 5.0—business operations as a service, fast-moving tech shifts like AI, and how MSPs must evolve in the next five years.

(00:30:03) How MSPs should approach AI, avoid shiny-object syndrome, and ensure technology investments align with real customer demand.

(00:37:12) What’s next for MSP Owners Group in 2025—including more acquisitions and plans for a financing arm to support MSP partners. 

Juan shares personal motivations for creating MSP OG, aiming to protect the MSP community’s legacy while helping business owners find better ways to exit or grow—without sacrificing culture.

Recommended for you...

Video: How Thrive Is Bringing AI Managed Services to its Customers
Katie Bavoso
Nov 19, 2025
Video: How Netskope and Partners Secure Federal Agencies with SSE
Katie Bavoso
Nov 12, 2025
Video: Ingram Micro’s Sanjib Sahoo on AI, Data & the Future of the Channel
Katie Bavoso
Nov 11, 2025
Video: New CEO of Zones on AI, Growth, and Channel Vision
Katie Bavoso
Nov 5, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.