Video: Inside MSP Owners Group: Juan Fernandez’s Vision for MSP 5.0, Rollups, and Employee Ownership

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with MSP and channel chief veteran Juan Fernandez, founder and “Chief Encouragement Officer” of MSP Owners Group (MSP OG), to dive into his vision for the future of managed services.

👉 Key Topics Covered: 

(00:00:20) Juan introduces the mission of MSP Owners Group—a self-funded MSP rollup designed to empower both MSP business owners and employees, bridging the gap to the next era of the managed services industry Juan calls MSP 5.0. 

(00:04:07) Recent acquisitions, including ProdigyTeks and Cool Technology Group, and how leaders like Paco Lebron are shaping MSP OG’s culture-first approach.

(00:09:33) Why culture matters: Juan explains how MSP OG is different from typical rollups, offering owners a soft landing while preserving company identity and providing equity opportunities for employees.

(00:13:18) Employee equity and leadership development as differentiators in MSP OG’s rollup strategy.

(00:23:04) Juan’s concept of MSP 5.0—business operations as a service, fast-moving tech shifts like AI, and how MSPs must evolve in the next five years.

(00:30:03) How MSPs should approach AI, avoid shiny-object syndrome, and ensure technology investments align with real customer demand.

(00:37:12) What’s next for MSP Owners Group in 2025—including more acquisitions and plans for a financing arm to support MSP partners. 

Juan shares personal motivations for creating MSP OG, aiming to protect the MSP community’s legacy while helping business owners find better ways to exit or grow—without sacrificing culture.