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Sanjib Sahoo, executive vice president of Global Technology and chief digital officer at Ingram Micro, offers IT channel solution providers advice on how to approach incorporating AI to solve customer challenges.

Speaking with Channel Insider’s Katie Bavoso at Channel Partners Conference & Expo 2024, Sanjib Sahoo reviewed takeaways from his keynote on AI. Sahoo tells channel partners to focus on the customer experience and learn what challenges and problems their customers face before deploying an AI solution. The Ingram Micro executive also invited solution providers to explore how the distributor’s Xvantage platform can help channel partners begin their AI journeys.