Video: How to Build Game-Changing Channel Partnerships with Theresa Caragol, CEO of AchieveUnite

Channel partnerships expert Theresa Caragol shares proven strategies, AI insights, and co-selling best practices to help businesses build high-impact partner relationships.

Written By: Katie Bavoso
Aug 13, 2025
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Theresa Caragol — speaker, mentor, author of Partnering Success: The Force Multiplier to Achieve Exponential Growth, and CEO of AchieveUnite.

Theresa shares her journey from leading channel sales and strategies at major tech companies to launching her own firm dedicated to helping organizations create high-impact partnerships.

Discover what makes a partnership truly successful, the biggest mistakes companies make, and why executive buy-in is crucial. Theresa also dives into the evolving role of AI in partnership strategy, the rise and value of co-selling, and how trust drives business outcomes. Plus, hear her insights on uplifting women in tech and the companies setting the standard for inclusive leadership.

Topics & Timecodes:

00:00 – Introduction to Theresa Caragol & AchieveUnite 

01:46 – Why Theresa Founded AchieveUnite 

03:38 – Defining a Successful Partnership 

07:24 – Common Mistakes in Partner Strategies 

11:04 – AI as a Partnership Propeller & Industry Impact 

16:24 – The Co-Selling Movement: Why You Can’t Go Alone 

20:08 – Companies Leading in Partnership Excellence 

23:29 – Events & Communities for Building Partnerships 

24:44 – Uplifting Women in Tech & Inclusive Leadership 

30:45 – Where to Find Theresa On the Road & How to Connect 

32:01 – Final Advice on Prioritizing What Matters

If you want practical, proven advice to strengthen your channel relationships, increase partner trust, and stay ahead in a rapidly changing tech ecosystem, this conversation is a must-watch.

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

Recommended for you...

Video: Titan Data Solutions, Scale Computing & Supermicro: Enabling Global HCI Growth with New Integrations

Discover how Titan Data Solutions is partnering with Scale Computing and Supermicro to drive global HCI innovation and empower channel partners with new software-defined solutions. Discover how Titan Data Solutions is partnering with Scale Computing and Supermicro to drive global HCI innovation and empower channel partners with new software-defined solutions.

Katie Bavoso
Aug 4, 2025
Video: How LSU and TekStream Are Solving the Cybersecurity Talent Gap with Student-Run SOCs

Discover how LSU and TekStream are transforming cybersecurity education with a scalable, student-run SOC model that’s closing the talent gap across higher ed. Discover how LSU and TekStream are transforming cybersecurity education with a scalable, student-run SOC model that’s closing the talent gap across higher ed.

Katie Bavoso
Jul 31, 2025
Video: How Kura Sushi USA Uses Scale Computing to Deliver a Seamless Dining Experience

Discover how Kura Sushi USA leverages Scale Computing and trusted IT partner KME Systems to reduce downtime and deliver a seamless dining experience across 500+ global locations. Discover how Kura Sushi USA leverages Scale Computing and trusted IT partner KME Systems to reduce downtime and deliver a seamless dining experience across 500+ global locations.

Katie Bavoso
Jul 31, 2025
Video: How Port Is Redefining Developer Portals for the AI Era

Discover how Port’s AI-native developer portal is helping engineering teams streamline workflows, reduce DevOps bottlenecks, and build scalable software faster. Discover how Port’s AI-native developer portal is helping engineering teams streamline workflows, reduce DevOps bottlenecks, and build scalable software faster.

Katie Bavoso
Jul 29, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.