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Video: How to Build Game-Changing Channel Partnerships with Theresa Caragol, CEO of AchieveUnite

Channel partnerships expert Theresa Caragol shares proven strategies, AI insights, and co-selling best practices to help businesses build high-impact partner relationships.

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Katie Bavoso
Katie Bavoso
Aug 13, 2025
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In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Theresa Caragol — speaker, mentor, author of Partnering Success: The Force Multiplier to Achieve Exponential Growth, and CEO of AchieveUnite.

Theresa shares her journey from leading channel sales and strategies at major tech companies to launching her own firm dedicated to helping organizations create high-impact partnerships.

Discover what makes a partnership truly successful, the biggest mistakes companies make, and why executive buy-in is crucial. Theresa also dives into the evolving role of AI in partnership strategy, the rise and value of co-selling, and how trust drives business outcomes. Plus, hear her insights on uplifting women in tech and the companies setting the standard for inclusive leadership.

Topics & Timecodes:

00:00 – Introduction to Theresa Caragol & AchieveUnite 

01:46 – Why Theresa Founded AchieveUnite 

03:38 – Defining a Successful Partnership 

07:24 – Common Mistakes in Partner Strategies 

11:04 – AI as a Partnership Propeller & Industry Impact 

16:24 – The Co-Selling Movement: Why You Can’t Go Alone 

20:08 – Companies Leading in Partnership Excellence 

23:29 – Events & Communities for Building Partnerships 

24:44 – Uplifting Women in Tech & Inclusive Leadership 

30:45 – Where to Find Theresa On the Road & How to Connect 

32:01 – Final Advice on Prioritizing What Matters

If you want practical, proven advice to strengthen your channel relationships, increase partner trust, and stay ahead in a rapidly changing tech ecosystem, this conversation is a must-watch.

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