Video: How Eaton is Making AI Approachable for MSPs and Their Customers

Is AI only for tech giants? Think again. In this episode of Partner POV, Channel Insider’s Katie Bavoso sits down with Adolfo Morales, Global Alliances Manager, Distributed Infrastructure, at Eaton, to debunk the biggest myths about AI in the channel—and reveal how Eaton is equipping partners to deliver real-world AI infrastructure solutions to small and midsize businesses.

💡 Whether you’re AI-curious or hesitant, Adolfo shares practical insights on:

What AI opportunities actually look like for SMBs

How Eaton’s “stack the rack” approach supports scalable AI

Tools and resources available through the PowerAdvantage partner program

👉 Learn how Eaton makes AI approachable, profitable, and partner-ready.

⏱️ Topics & Time Codes:

00:00 – Intro: Why AI is closer to your customers than you think
00:35 – Meet Adolfo Morales and his role at Eaton
01:14 – Helping partners combine Eaton solutions with AI use cases
02:00 – The biggest misconception about AI in the channel
03:14 – How SMBs are already using AI today
03:43 – Identifying AI opportunities using keywords & verticals
05:09 – “We are the body that protects the brain”: Eaton’s AI-ready infrastructure
05:31 – Stack the Rack: Eaton’s AI-capable hardware portfolio
06:37 – Cybersecurity-certified power solutions and data cabling
07:49 – Supporting partners new to selling both AI and power solutions
08:39 – Why Eaton’s support extends beyond the sale
09:24 – Final message to future partners: “You are not alone”