SHARE
Facebook X Pinterest WhatsApp

Quantum Moves to Accelerate Storage Sales

The fastest growing segment of the storage market involves applications generating massive amounts of unstructured data, so competition in that space is naturally fierce. Quantum Corp. has become the latest storage vendor to implement a sales performance incentive fund (SPIF) designed to reward salespeople that work for a channel partner for selling Quantum storage systems. […]

Nov 20, 2017
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

The fastest growing segment of the storage market involves applications generating massive amounts of unstructured data, so competition in that space is naturally fierce. Quantum Corp. has become the latest storage vendor to implement a sales performance incentive fund (SPIF) designed to reward salespeople that work for a channel partner for selling Quantum storage systems.

The goal behind the Quantum NOW program is to increase the mindshare of Quantum among partners that carry multiple storage solutions from rival vendors, said Andy Brinck, vice president of channel sales for the Americas at Quantum.

“We want to provide sales people with incentives to go hunting for new business,” said Brinck.

SPIF programs tend to be effective because all things being equal, a sales representative will try to push a customer toward the product that generates the most amount of compensation for them, said Mike Ballem, an account executive for reseller Open Storage Solutions.

“Any time I can make a few extra hundred dollars, it’s a good thing,” said Ballem.

SPIFs are controversial in the channel. Some solution providers are more than happy to have vendors provide their salespeople with additional incentives. Others tend to view SPIFs as a form of interference in their internal sales operations. In general, Ballem credits Quantum with providing quality leads to not only tap into an incentive, but also generate sales of additional products and services for Open Storage Solutions.

Given the level of competition across the storage space, SPIFs may be a necessity. The fact of the matter is that while demand for storage systems that can handle massive amounts of data such as video files is soaring, the number of large and small vendors targeting this segment of the storage industry continues to increase. The degree to which the storage sector might one day be subject to consolidation remains to be seen. In the meantime, the difference between making a sale or not for many storage vendors now often comes down to the size of the SPIF being made available.

 

Recommended for you...

June Roundup: M&A Moves Across the Shifting Channel Landscape
Jordan Smith
Jul 7, 2025
Leadership Roundup: New CEOs Highlight June Moves
Jordan Smith
Jul 2, 2025
Workspan AI Looks to Solve Channel Ecosystem Complexity
Victoria Durgin
Jun 25, 2025
May Roundup: Mergers and Acquisitions From Around the Channel
Jordan Smith
Jun 2, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.