Cybersecurity vendor Coro is expanding its EMEA partner footprint, adding distribution relationships and recruiting MSPs and VARs as European customers seek simpler security platforms, greater automation, and more control over where their data is stored.
Ingo Schaefer, vice president of sales for EMEA at Coro, said persistent cybersecurity talent shortages and tighter budgets are pushing partners to consolidate disconnected security tools and build more scalable managed services.
Coro promotes cybersecurity platform consolidation
Coro is positioning its AI-driven cybersecurity platform as an alternative to the traditional point-product model that brings various tooling into an environment, with each focused on a subset of a wholistic security posture.
Schaefer said partners must help customers understand that solving one security problem does not necessarily address broader weaknesses across their environment.
“You need to address it in the whole picture, and you need to make sure it’s automated,” he said.
The model can also give MSPs an opportunity to build recurring services around deployment, management, reporting, and ongoing customer support. Instead of relying heavily on installation projects, partners can remotely manage the platform and demonstrate its value through regular security reports.
“The number of attacks is continuing to rise, and MSPs are now facing some of the same resourcing issues their customers face. If we can automate more of the workflow, some of the remediation and alerting and things, that builds operational efficiency for our MSPs,” Coro CEO Joe Sykora told Channel Insider in April 2026.
Skills shortages accelerate MSP business model changes
Schaefer estimated that over half of EMEA partners have already adopted a more modern, cloud- and services-led approach, with adoption continuing to increase.
Partners that embrace automation can support more customers without adding the same number of technical employees, he said. AI tools are also changing how engineers troubleshoot customer environments, reducing work that previously required lengthy on-site engagements.
“The partners understand they have to change,” Schaefer said.
READ MORE: AI and automation are reshaping MSP services worldwide, according to several executives who spoke with Channel Insider in July.
Data sovereignty influences EMEA security decisions
Beyond staffing shortages and security consolidation, Schaefer said data sovereignty is becoming an increasingly important factor in cybersecurity purchasing decisions across Europe.
While organizations globally are evaluating how AI can strengthen their security posture, many European businesses are simultaneously asking where their data is stored and which legal jurisdictions govern access to it.
Those conversations have intensified as geopolitical uncertainty and evolving regulatory requirements encourage organizations to keep sensitive data within their home country or, at minimum, within the European Union.
For MSPs and other channel partners, that means customer conversations increasingly extend beyond cybersecurity features to include data residency, compliance, and long-term operational risk.
“We want to make sure that our data is hosted in Europe,” Schaefer said, describing a request he hears regularly from customers through channel partners. “Do you have vendors which make sure they host in-country, or at least in the European Union?”
Coro expands its European partner footprint
Schaefer believes those market dynamics create an opportunity for partners to simplify customers’ increasingly complex security environments while addressing regional compliance concerns.
To capitalize on that shift, Coro is continuing to expand its EMEA partner ecosystem by establishing distribution relationships in key markets and recruiting additional MSPs and VARs.
The company is active in countries including the United Kingdom, Germany, Spain, Italy, Greece, Croatia, and the Benelux region, where it is investing in additional local resources to accelerate partner recruitment.
For Schaefer, the convergence of economic pressure, cybersecurity talent shortages, AI adoption, and growing interest in data sovereignty makes the timing particularly compelling.
“We have the right solution for the right time,” Schaefer said. “We have an easy-to-use AI-driven platform… and you will see customers more and more adapting a platform, moving away from the point solution.”