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In its latest annual trend report, network management software company Auvik offers insights into the evolving market for networking products and services.

By examining internet search data from as far back as 2004, the report uncovers critical trends with significant implications for managed service providers (MSPs) and channel partners. Its key findings provide strategic avenues for third-party suppliers to capitalize on new and emerging opportunities.

Surge in Wi-Fi 7 market and cloud computing security

The anticipation surrounding the release of Wi-Fi 7, set for May 2024, is clear, with the market already reaching a staggering $1 billion and projections forecasting exponential growth to $24.2 billion by 2030. For MSPs and channel partners, these projections present an exceptional opportunity to capitalize on the expansive growth in wireless technology.

Simultaneously, the escalating interest in “cloud computing security” reflects mounting concerns among businesses about safeguarding their cloud environments. MSPs and channel partners can leverage this trend to offer comprehensive solutions that address the growing need for highly secure data and networking infrastructure.

Cloud spend and network security concerns intensify

In the wake of the global economic issues, organizations worldwide are doubling down on their quest for cost-effective cloud solutions. This gives MSPs and channel partners the chance to step in as strategic partners and offer tailored solutions that balance innovation with fiscal responsibility.

Additionally, the upsurge in searches for “network security management” underscores the critical importance of fortifying networks, especially given the growth of remote work. MSPs and channel partners with robust security offerings can address these escalating concerns, positioning themselves as indispensable allies in the fight against emerging cyberthreats.

IaaS surpasses PaaS and SaaS in market size

The projected growth of Infrastructure-as-a-Service (IaaS), outpacing that of Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS), signals a strategic shift in IT infrastructure preferences.

MSPs and channel partners attuned to this trend can align their offerings accordingly, catering to the increasing demand for flexible and scalable cloud infrastructure solutions. By adapting to this changing landscape, MSPs and channel partners can solidify their position as trusted advisors, guiding clients toward optimal IT infrastructure choices.

Overall implications of the report on solution providers

Collectively, the trends outlined in the report illustrate a rapidly evolving networking industry that shows no sign of slowing down. By staying abreast of these trends, MSPs and channel partners can position themselves as proactive partners that offer solutions for addressing their clients’ most pressing needs.

Get to know some of the industry-leading MSPs that are capitalizing on these trends in our HSP250 list.

And be sure to tune in to our video and podcast series, Channel Insider: Partner POV on YouTube or your favorite podcasting platform for the latest MSP advice and trends straight from the source.

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