Seisma Gains New Data Competencies, Acquires Data Addiction

Seisma, one of Australia’s largest IT professional services companies, has announced its acquisition of Data Addiction. As an organization that specializes in Microsoft Data and AI, the Sydney-based company will add to Seisma’s reach and capabilities in this critical space.

“We look forward to leveraging Data Addiction’s expertise to help our clients unlock the full potential of their data and accelerate their digital transformation journey,” Seisma CEO, Robert Hogeland, said in a statement.

The acquisition is additive, with Data Addiction staff and capabilities being retained and integrated into Seisma’s overall service offerings. According to both companies, this will allow Seisma to expand and better offer end-to-end solutions to clients across Australia.

“The partnership with Seisma will help us accelerate growth in Microsoft, particularly in locations outside of Sydney where they already have a strong presence,” said Ben Johnson, previous Data Addiction managing director and new Seisma practice director for Data and AI.

The cost of the acquisition has not been disclosed.

A Growing Giant in IT Services

Seisma itself was acquired by ASX-listed consultancy, PS&C (ASX:PSZ) in 2018 for more than $11 million. The company has a direct presence in Melbourne, Perth, and New Zealand; the addition of Data Addiction gives it a direct presence in the critical Sydney market for the first time.

The company has maintained around 120 employees since 2018. Data Addiction will bring an additional 40 employees into the group.

The acquisition is the latest in a year that has seen significant M&A activity in the local channel. Major acquisitions announced year-to-date include Attura’s acquisition of Somerville and Aotearoa New Zealand’s Fusion5 acquisition of Liberate I.T.

The common theme across these acquisitions is the drive toward end-to-end services. With customers looking to partners to mitigate internal skills shortages, being able to offer complete services is becoming particularly valuable across the market, from SMEs to large enterprises.