IBM Makes New Pitch for Partners

IBM hopes to gain the trust of ISVs and clear a path for their embrace of its
technologies through a troika of new application development and integration
tools, vertical-specific offerings, and an expanded partner ecosystem.

The company plans to unveil these initiatives at its PartnerWorld conference
in Las Vegas this week. If it can sell ISVs and resellers on the plan, the result
for customers could be more third-party applications built on IBM’s middleware
stack and tailored to specific vertical industries.

The company will start this week by introducing its IBM Integrated Runtime
tool kit.

When choosing a technology partner, ISVs must often decide between using Java
and IBM’s middleware tools or using Microsoft Corp.’s .Net stack. IBM hopes
Integrated Runtime will tilt the balance in its favor.

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