Channel-focused security vendor Coro today launched its new global partner program. SVP and General Manager of Americas and ANZ Joe Sykora spoke with Channel Insider ahead of the public announcement to share more information on how the program enables partners to scale and support customers.
Coro Compass promises enablement, support, and scalability to channel partners
The new program is a two-tiered, formalized approach to delivering enablement resources, technical support, and co-marketing opportunities to Coro’s global partner base.
Among the core features of the program are:
- MDF Opportunities: Flexible marketing development funds to fuel growth, with no upper limit.
- Competitive Pricing and Value: Affordable, high-impact cybersecurity solutions designed to maximize partner margins and win in the SMB market.
- Dedicated Partner Support Team: Personalized, hands-on support from Coro’s channel experts to accelerate go-to-market execution and ensure ongoing success.
- Strategic Marketing Enablement: Collaborative campaign planning, co-branded content, and hands-on support to help partners grow brand visibility and drive demand.
- Sales Enablement Support: Ongoing access to Coro’s in-house team to support prospecting, deal acceleration, and pipeline development.
- Technical Enablement and Training: A dedicated support team ready to assist with technical questions, sales calls, product demos, and staff training and certification.
While Coro has always worked with partners, including resellers and agents, this new program marks a re-commitment to building long-term success with MSPs and others worldwide.
“Coro Compass is designed to support partners at every stage,” said Piers Morgan, SVP and general manager of EMEA, in a press statement. “We’ve created margin-rich offerings and structured support that enable our partners to scale with confidence. This is what a true partner-first approach looks like.”
“Partner programs are like cybersecurity in a lot of ways, especially in that if you add complexity, it won’t work,” Sykora said. “The two tiers are simple: partners who are dedicated to committing resources to us, we will dedicate our resources to, and partners who want to get there, we will help grow to that point.”
“I’ve heard from partners a lot that a solution needs to be easy for them to pitch to end users and also easy to then quote, and we’ve built out quoting and other tools that make working with us easy,” he continued. “We offer the multi-tenancy and single pane of glass that’s especially important for MSPs as well.”
Compass is one of several changes from Sykora’s first few months
Sykora joined Coro in March to bring his decades of experience in channel cybersecurity to a company that didn’t have a unified, organized approach to partners.
One of his first, and most notable, acts in his role was to eliminate Coro’s direct selling motion and fully integrate the security vendor into the channel.
“I don’t like direct sales motions at companies that also have a channel strategy,” Sykora said. “We are now 100 percent dedicated to the channel, so all the resources and opportunities we have are fully available to our partners.”
Sykora also highlights changes in the internal sales organization and a reshaping of how the company works with partners generally, as key successes in his first few months.
Now that the Compass program has been launched, Sykora says he will continue to develop a channel strategy, leveraging the best aspects of what he has brought to companies like Fortinet and Proofpoint previously.
“My goal with partners and channel strategy is to provide predictability in business, with deal registration and protections on margin, be easy to do business with year over year, and to provide our partners with the enablement they need,” Sykora said.
His other plans include building partner advisory councils to solicit ongoing feedback on Coro’s platform capabilities and approach to partners, as well as providing more transparency and insight into the company’s roadmap.
Sykora also has his sights set on hosting Coro’s first-ever partner conference sometime next year.
Coro hopes to address market demands with its modular security platform
Coro’s promise to partners is that its modular cybersecurity platform drives measurable margin improvements as partners adopt more of the solution over time. This is tied to the fact that Coro offers MSPs and other partners a single pane of glass through which to offer a variety of solutions across email security, endpoint protection, SASE, awareness and training programs, and more.
“I have a degree in electrical engineering, and I’m still a somewhat technical guy, all these years later,” Sykora said. “When I saw the platform and everything we can offer for MSPs and end users, I got really excited.”
Looking forward, Sykora says he and his team are committed to investing in the technology and business solutions that channel partners focused on SMB customers need in the market today. He acknowledges that many, if not most, vendors operating in the channel promise similar results to those outlined in Coro’s new program.
To Sykora, the true differentiator in the market is always in executing those promises.
“Ultimately, if my partners are making money and they feel like it’s a worthwhile investment to work with us, then I have done my job,” said Sykora.
Coro CEO Guy Moskowitz shared his 2025 goals and predictions with us back in January. Revisit the interview to catch up on how Coro sees itself in the wider security market.