Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Business intelligence is breaking out of its niche, and that’s good news for resellers and integrators.

Over the years, BI applications have been the province of power users in the corporate finance department. Tools for pulling reports out of various data stores rarely saw the light of day elsewhere. Now, a number of organizations are pushing BI to the operational level.

As BI becomes embedded in various enterprise operations, simplicity may well prove a key success factor.

“We’ve done a lot of learning as we’ve gone through this,” said Michael Ali, who is responsible for change management at Labatt. “These sorts of solutions have got to be really simple for the end user,” he said. “You can’t be technically complex.”

Business process expertise, broad platform knowledge and attention to human factors could spell success in the new BI market.