The Vendor Marketing Program of the Year award goes to the solution or service provider that produced a marketing program that produced measurable results in raising brand awareness, net-new customers and business opportunities.
Awards are given for the following:
- CHALLENGER recognizes a vendor or individual that isn’t in a leadership position today, but exhibits admirable qualities and momentum that shows promise for future success.
- CONTENDER recognizes a vendor or individual that demonstrates the qualities and characteristics of excellence in channel performance and commitment.
- CHAMPION is the person, vendor or organization that typifies channel excellence, outperforming all other nominees.