Channel Business

Related Topics

Channel Analysis Channel Careers Helpdesk, ITSM & Other Tools Mergers & Acquisitions Running an MSP SIs, VARs, Advisors & MSSP News Vendor Leadership & Partner Programs

Top Articles

Hover to load posts
Security

Related Topics

Managed Services Next-Gen Solutions Resiliency, Backup & Recovery Tools & Platforms

Top Articles

Hover to load posts
AI

Related Topics

Building Channel Revenue Emerging Tech LLMs, Chatbots, and Agents MSP Automation Solutions

Top Articles

Hover to load posts
Infrastructure

Related Topics

Cloud & Hybrid On-Premises Virtualization

Top Articles

Hover to load posts
Lists & Awards

Top Articles

Link to AI 50 List

AI 50 List

Channel Insider's editorial team spotlights the top AI leaders from MSPs, vendors, and channel businesses delivering measurable outcomes.

Link to CML 100 Honorees

CML 100 Honorees

Check out our CML 100 List to discover the top channel marketing individuals who are transforming channel marketing for their organizations.

Link to HSP 250 List

HSP 250 List

View our HSP250 list to see the top Hybrid Solution Providers that have proactively embraced the future of tech.

Link to The 2024 Channel Insider VIP List

The 2024 Channel Insider VIP List

Channel Insider sought nominations from IT vendors, solution providers, and partners to highlight impactful collaborations. Check out our top choices here.
Resources

Resource Hubs

The New Era of VMware Cloud Hosting Insights & Accessories VARs Can Count On AI-Era Security Culture for SMBs The Rise of Intelligent Service Delivery Videos Scale Computing Platform//2025 Fortinet Cybersecurity Summit Pax8 Beyond Partner Content

Featured Resources

Link to Logically CEO on Cyber Risk, AI, and MSP Strategy
Logically CEO on Cyber Risk, AI, and MSP Strategy
Logically CEO Joshua Skeens discusses board-level cyber risk, brand protection, tool sprawl, AI ROI, and MSP strategy.

Link to Video: SotaTek US CEO on AI Infrastructure Mistakes MSPs Must Fix
Video: SotaTek US CEO on AI Infrastructure Mistakes MSPs Must Fix
Katie Bavoso sits down with MK Tong, CEO of SotaTek USA, to break down why infrastructure—not AI models—is the real bottleneck for enterprise success

Link to Video: SecurityBridge CEO on SAP Security, AI Risks & 2026 Priorities
Video: SecurityBridge CEO on SAP Security, AI Risks & 2026 Priorities
SecurityBridge CEO Jesper Zerlang discusses SAP security, AI risks like data poisoning, and why channel partnerships are key to 2026 growth.

Link to Video: Why Most AI Projects Fail According to Spyglass MTG CEO
Video: Why Most AI Projects Fail According to Spyglass MTG CEO
Spyglass MTG CEO Dori Albert explains how organizations can build secure and data-driven AI platforms that deliver real business value.

Link to Video: Harbor IT on NENS Acquisition and Why the Generalist MSP Model Is Dying
Video: Harbor IT on NENS Acquisition and Why the Generalist MSP Model Is Dying
Leaders from Harbor IT explain why the traditional generalist MSP model is fading and how specialization, cybersecurity expertise, and vertical industry focus are shaping the future of managed services.

Link to Video: Hype, Bubble, or Breakthrough? Talking All Things AI with The Neuron
Video: Hype, Bubble, or Breakthrough? Talking All Things AI with The Neuron
In this Channel Insider crossover, the hosts of The Neuron break down the AI race, the bubble debate, and what today’s tools really mean for businesses and everyday users.
About About
Events Events

Bull’s Eye Awards: Solution Provider Marketing Program of the Year

The Solution Provider Marketing Program of the Year award goes to the solution or service provider that produced a marketing program that produced measurable results in raising brand awareness, net-new customers and business opportunities. Awards are given for the following: CHALLENGER recognizes a vendor or individual that isn’t in a leadership position today, but exhibits […]

Written By

Carolyn April

Dec 17, 2009

1 minute read

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

The Solution Provider Marketing Program of the Year award
goes to the solution or service provider that produced a marketing
program that produced measurable results in raising brand awareness,
net-new customers and business opportunities.

Awards are given for the following:

CHALLENGER recognizes a vendor or individual that isn’t in a
leadership position today, but exhibits admirable qualities and
momentum that shows promise for future success.
CONTENDER recognizes a vendor or individual that demonstrates the
qualities and characteristics of excellence in channel performance and
commitment.
CHAMPION is the person, vendor or organization that typifies channel excellence, outperforming all other nominees.

Carolyn April

Recommended for you...

Security

Guardz Warns MSPs of Cloud Ransomware and BEC Risks

Guardz’s 2026 MSP threat report warns that AI-driven phishing, identity attacks, BEC, and cloud ransomware are raising SMB risk.

Aminu Abdullahi

Apr 28, 2026

Helpdesk, ITSM & Other Tools

LogicMonitor Adds AI-Driven Remediation to IT Platform

LogicMonitor is expanding its platform with AI reasoning, Catchpoint visibility, and automated remediation for enterprise IT teams.

Aminu Abdullahi

Apr 28, 2026

News and Trends

Moovila CEO: MSPs Must Focus on ROI, Risk, and Reality in AI Adoption

MSPs must evaluate AI on ROI, error tolerance, auditability, and latency – helping customers move from hype to practical, scalable, and trustworthy deployments.

Jordan Smith

Apr 27, 2026

Infrastructure

Scale Computing Execs on Unified Edge, Partner-First Strategy

Scale Computing outlines a unified edge strategy, combining resilient infrastructure with a partner-first approach to drive scalable, cost-efficient deployments.

Jordan Smith

Apr 23, 2026

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Company

About us Contact us Advertise with us

Bull’s Eye Awards: Solution Provider Marketing Program of the Year

Carolyn April

Recommended for you...

Company

Categories