The Channel Support Service of the Year award goes to the channel marketing, consultancy, business development, communications, research firm or training service that has provided measurable benefits to the consumers of their services and programs.
Awards are given for the following:
- CHALLENGER recognizes a vendor or individual that isn’t in a leadership position today, but exhibits admirable qualities and momentum that shows promise for future success.
- CONTENDER recognizes a vendor or individual that demonstrates the qualities and characteristics of excellence in channel performance and commitment.
- CHAMPION is the person, vendor or organization that typifies channel excellence, outperforming all other nominees.