Veeam Exec on AWS Partnership, Channel Opportunity, More

As cloud strategies shift and data security practices face new scrutiny in the age of AI, technology vendors continue to form partnerships and integrate products to address market challenges.

We spoke with Brandt Urban, the chief business development officer at Veeam, about the company’s longstanding partnership with AWS and how Veeam plans to accelerate its partners’ growth this year.

Veeam deepens AWS integration to support AI-driven workloads

Veam offers a variety of security and governance solutions across its product suite. 

There are several integration points between the company’s platform and the leading hyperscalers, and Veeam offers robust backup and data protection solutions for AWS environments.

“We’ve been close partners for a long time because a lot of Veeam customers are also AWS customers with workloads and compute on AWS environments,” Urban said.

“We also have a lot of customers at the enterprise level with a multi-cloud strategy, and they might not have workloads on AWS, but they want their backup to live with AWS, or vice versa, so it’s important to us to maintain relationships with all of the major players,” he continued.

Veeam targets cyber resiliency market as enterprise demand grows

Urban oversees corporate development, M&A, and global ecosystem strategy for Veeam, so he is strongly committed to the company’s opportunity to grow alongside technology partners. 

To Urban, Veeam’s potential to address the data protection and wider security market is vast, especially if the company can accurately convey that to its customers and partners.

“In our messaging and across all of our content, we need to get the word out about everything we offer, and then we need the product truth to back it up every time,” added Urban.

Veeam invests in AI security and governance to enable adoption at scale

Veeam is also investing heavily in AI, including in how it will enable organizations to securely deploy agents in the future.

The company completed its acquisition of Securiti AI in December 2025 to bring the company’s data security, governance, and AI Trust platform into the Veeam product suite.

To Urban, one of the most pressing challenges facing organizations considering agentic AI lies in whether those agents have properly classified, organized, and permissions-based data to rely on.

“Agents are, in many cases, relying on unstructured data that isn’t useful because it’s not classified and identified properly,” Urban said. “Agents also need to be permissioned properly so users don’t end up with access to PII or other sensitive information.”

“Part of why we acquired Securiti AI is because we think they have the best technical solution on the market to address those challenges,” he continued.

Urban added that Veeam also sees many of its mutual customers with AWS adopting the latter’s AI offerings, including Bedrock, and knows it can work with those organizations to do so securely without sacrificing innovation.

Veeam outlines 2026 growth opportunities for channel partners

Veeam also works with over 30,000 partners, according to Urban, and he sees those partners as a strategic path forward. Urban also told Channel Insider he thinks Veeam’s ongoing product expansion opens new opportunities for partners.

“What I would say to the classic Veeam partner is basically, good news: we’ve expanded the TAM. We’re here to help you grow your business with your clients in more areas,” Urban said. 

Urban touts Veeam’s Data Cloud as a way for partners to shift their customers to the SaaS model and land-and-expand deals across the product suite.Of course, for partners who work with customers heavily invested in the AWS ecosystem, Urban sees an even greater opportunity for Veeam partners to succeed.