Dell Makes Annual Updates to Partner Program

Global technology leader Dell Technologies has taken steps to simplify, standardize, and automate how it does business with channel partners in its ecosystem.

Dell Technologies focuses on growing its core business and new markets with partners

The company states that in 2026, its long-term objectives with partners will focus on growing the core business, expanding into new markets, and strengthening collaboration.

“Our mission is clear: to empower our partners to navigate the evolving landscape, lead customers through critical transformations, and capitalize on growth opportunities,” said Denise Millard, Chief Partner Officer, Dell Technologies. 

“We are committed to our omni-channel approach, and these updates will help us go further and faster with our partner ecosystem.”

Among the new updates to Dell’s 2026 Partner Program are:

• Reintroduction of Titanium incentives: Dell has digested partner feedback and is expanding incentives for all Titanium partners to sharpen their competitive edge. The company is reintroducing Titanium partner eligibility for Storage & Client New Business Incentives and Storage Competitive Swap rebates to provide them with targeted support.
• Continuing Dell’s VxRail Transition program: This helps all partners transition customers from Dell VxRail to a modern disaggregated infrastructure tied to the Dell Private Cloud. Partners can earn more through incentives and rebates, in addition to no-cost training, migrating services, trade-in or try-and-buy programs, and financial services offerings.
• Storage & Client Growth program: A targeted set of Dell’s largest partners will join a reimagined Storage & Client Growth program offering two target levels of achievement to enhance profitability and attainability.
• Modernizing the partner experience: Dell is leveraging AI to automate processes, including accelerating the sharing of demand signals with partners; facilitating collaboration across partner and Dell teams; and streamlining the quoting and buying experience.

In May, at Dell Technologies World, Dell will also introduce a new, integrated partner experience that brings together tools and processes for more seamless, intelligent interactions.

Dell’s 2025 partner program updates

The updates to the Dell Partner Program for 2026 come almost exactly a year after the tech giant made updates to their program in 2025.

The updates in 2025 were meant to deliver predictable engagement and drive profitable, sustainable growth for Dell partners.

Among the updates made a year ago include:

• Driving AI growth with a new 3X AI Networking base rebate multiplier on PowerSwitch Z-series, an updated Data Sciences and AI competency, and access to AI-enabled architecture like the Dell AI Factory will help partners build their AI practices.
• Capturing the PC refresh opportunity via Dell’s new AI PC portfolio, bolstered by a 1.5 percent Client growth incentive for Titanium partners when they meet their quarterly Client PC unit target, and increased Client+ base rate eligibility. 
• Titanium partners will receive a new two percent Storage+ growth incentive when they meet quarterly target,s and Dell is introducing a 3X services tier revenue accelerator for all storage-attached services. An incremental 4% Complete Select rebate rewards partners when they win new business through Dell’s Partner First Strategy for Storage, which makes 99% of customers and prospective customers “partners first” for storage and fosters further collaboration among Dell sellers and partners.

As 2026 gets underway, organizations are making concerted efforts to ensure their partner programs are updated and refreshed. Read about SolarWinds revamping its global partner program to strengthen partner-led growth and improve predictability.