TD SYNNEX and Google are expanding their partnership across Europe, with Google Pixel at the center of a broader push to help channel partners build and grow B2B practices around Google’s portfolio.
The expanded collaboration combines Google’s hardware, services, and solutions with TD SYNNEX’s pan-European distribution footprint and local market expertise. Partners will gain broader portfolio access, along with training, certification, financing, demand-generation support, and other go-to-market resources designed to help turn individual product sales into a repeatable business.
TD SYNNEX and Google expand beyond device sales
Google Pixel will be the focus of the joint go-to-market effort, but the partnership will also extend to helping partners deliver across a broader portfolio of Google hardware, services, and solutions, enabling them to move from selling individual products to delivering complete, integrated workplace outcomes for their customers.
The two organizations define the goal at the center of the partnership as: making it easier for partners to win and grow with Google.
TD SYNNEX partners will gain:
- Access to Google’s expanding B2B portfolio through a single distribution relationship.
- Enablement across training, certification, marketing, and financing to build Google practices with confidence.
- Go-to-market support, including joint demand generation and market development, to create new business opportunities.
- Local execution in their own markets and languages, backed by TD SYNNEX teams across Europe.
- B2B growth with a services and support structure that turns one-off sales into repeatable business.
“Our partnership with Google is one of the broadest in our European mobile business, spanning a wide range of products and solutions,” said Luc van Huystee, Vice President, EU Mobile, TD SYNNEX. “By bringing Google’s portfolio together with our pan-European scale and local expertise, we make it easier for partners to grow. They get the access, enablement, and go-to-market support they need to build profitable B2B practices in every market we serve.”
Partners gain training and go-to-market support
TD SYNNEX gives the collaboration continental reach, while its local teams adapt the approach to each market’s buying behavior, regulatory environment, and partner landscape.
The two plan to continue investing in partner enablement and joint go-to-market activity and will extend the collaboration across more of Google’s portfolio and into new markets and verticals over time.
“At Google, we want to help businesses of all sizes thrive. Partnering with TD SYNNEX across Europe allows us to scale our Pixel for Business proposition to small and large enterprises alike,” said Adriana Selage, Director, Pixel for Business, EMEA. “Their reseller network and insights on local operations are critical to putting secure, AI-powered Pixel devices directly into the hands of the European workforce.”