StructuredWeb, an AI-first partner marketing automation platform for global enterprises, is rebranding as Structured and debuting a new AI-first platform for the next era of channel marketing.
Rebrand to Structured signals a focus on automation and collaboration in partner marketing
The rebrand is meant to better align with the company’s mission to simplify partner marketing through intelligent automation and structured collaboration.
“Legacy platforms ask partners to adapt to technology. Structured flips the model by making the technology adapt to the partner,” said Daniel Nissan, the founder and CEO of Structured. “We built the first true AI-first platform, where Generative AI creates personalized campaigns and Agentic AI acts on them, optimizing, guiding, and scaling results. After 26 years of innovation, a new name and a new platform signal the beginning of an even more ambitious chapter.”
According to Structured, this rebrand “marks the company’s bold transformation into the industry’s first agent-based AI platform that combines Generative AI and Agentic AI to help enterprises and their partners collaborate, market, and grow together in more scalable ways.”
“Channel marketing is undergoing the most profound transformation in its history. Structured’s vision for combining Generative and Agentic AI is exactly what enterprises need,” said channel veteran and Canalys analyst Jay McBain. “Their evolution from StructuredWeb to Structured reflects not just a new name, but a new era for the channel.”
Structured’s new platform
The new platform unveiled by Structured is powered by agent-based AI architecture.
The platform will deliver:
- More than 20 specialized, behind-the-scenes AI agents that intuitively help users handle everything from content creation to campaign optimization.
- Integrations with enterprise AI ecosystems, including Watson, Copilot, and Gemini.
- Enterprise-grade security and compliance, including SOC2, GDPR, and ADA.
- Cultural intelligence, with campaign localization in more than 130 languages.
- Proactive AI coaching that helps marketers and partners achieve better results.
The new AI-first platform will debut in the coming weeks, according to Structured, with general availability expected later this year.
“StructuredWeb helped define the category of through-channel marketing automation,” said Nissan. “Now, as Structured, we are defining the future of channel AI. Our mission is simple: empower global ecosystems to market together, smarter, faster, and more affordably, while driving measurable revenue growth by turning partner engagement into real pipeline and closed deals.”
The new rebrand for Structured comes just a few short months after the company secured a $30 million investment from Invictus Growth Partners. Read more about the funding meant to drive the organization’s AI innovation roadmap.