Comcast Business Channel Chief on Nitel Integrations

Recently, Comcast Business announced an integration of its channel sales organization with Nitel, a next-generation IT service provider for managed networks.

Integration follows the acquisition of Nitel completed in April

Through this integration, the global scale and managed solution expertise of Comcast Business will combine with Nitel’s channel-first agility and AI-optimized digital and customer experiences. Together, the integration will create a unified, partner-centric organization designed to accelerate growth, simplify engagement, and deliver differentiated value to enterprise customers.

“We moved quickly and intentionally in close alignment with our partners’ needs,” said Terry Connell, SVP and chief sales officer at Comcast Business. “This integration is about making it easier to do business with us– faster quoting, broader solutions, and smarter digital experiences. Together, our Comcast Business Solutions Advisor Program is delivering more value, more efficiently, than ever before.”

Among the key benefits of the integrated Comcast Business Solutions Advisor Program are:

• Nitel’s rapid quoting and aggregation platform will enable faster deal cycles and streamlined service delivery for partners.
• The combined portfolio will offer a comprehensive suite of connectivity, cybersecurity, and cloud solutions from IT vendors all in one place.
• By integrating MyNitel, Nitel’s digital platform, customers will gain critical network visibility and performance metrics through an intuitive interface, delivering a more seamless and differentiated experience.

“This is more than an integration– it’s a transformation. We’re building a channel-first future that’s faster, smarter, and more aligned with how partners want to work,” said Matt Fassnacht, vice president and channel chief, Comcast Business. “Together, we are making it easier for partners to work with us and adding more value for our customers.”

Fassnacht shares his goals for channel growth

Channel Insider was able to catch up with Fassnacht to discuss the acquisition and how it plans to help partners going forward. According to the channel chief, their primary goal is to enhance channel growth and expand their managed services capabilities.

“Nitel brought a partner-first mindset, digital innovation, and aggregation expertise that perfectly complement Comcast Business,” Fassnacht said. “This integration allows us to deliver broader solutions with greater speed and intelligence.”

Comcast Business and Nitel didn’t just merge systems; the organizations reimagined how partners will work with them going forward. They unified their programs, introduced new tiers, and embedded digital tools to make quoting and service delivery seamless, building a smarter, faster, and more partner-aligned channel ecosystem.

The combined portfolio now includes “best-in-class connectivity, cybersecurity, and cloud solutions,” all accessible through a single partner program. This, combined with their digital tools and expanded support, positions them to compete aggressively in the enterprise space and deliver differentiated value, Fassnacht mentioned.

“Partners now have access to MyNitel, our enhanced digital platform offering real-time network visibility and performance metrics,” Fassnacht said. “We’ve also rolled out expanded support teams aligned to our new tier structure, ensuring partners get the guidance and responsiveness they need to succeed.”

Partners should see faster deals and better pricing opportunities for their service portfolios

MyNitel delivers an advanced digital experience, according to Fassnacht, by providing intuitive access to network performance, quoting, and service management. This will lead to faster deal cycles and improved visibility for partners, resulting in greater transparency and control over their services for customers.

“We’re building a foundation for sustained leadership,” Fassnacht told us. “With billions invested in the channel, including both Masergy and Nitel, we’re positioned to be the most partner-centric provider in the space. Over the next few years, I see us continuing to grow– expanding our footprint, deepening partner relationships, and setting the standard for digital-first channel engagement.”

For existing or prospective partners seeking to maximize the benefits of this new unified program, Fassnacht recommends leaning into the tools and support they’ve built, engaging with your channel managers, exploring the MyNitel platform, and determining where you fit within the tiered structure.

“There’s a path to growth for everyone, and we’re here to help you navigate it,” said Fassnacht. “For all our partners, the time is now. As the channel evolves at an unprecedented pace, we’re energized by the opportunity to lead and grow together.”

Partner integrations have been a unique avenue for channel players to meet new demands and provide greater value. Read more about how Cork and Rewst recently integrated their products to help meet the demand for an automated security approach.