DNSFilter is expanding its Channel Partner Program with three reseller tiers designed to give partners clearer paths to higher margins, market development funds, dedicated channel support, and executive sponsorship.
The new Select, Accelerator, and Strategic tiers are intended to help resellers build and scale protective DNS practices while giving more established partners access to additional enablement, deal protection, and joint business planning.
Higher tiers add margins, MDF and dedicated support
The expansion includes offerings that give resellers a structured, three-tier path to build a protective DNS practice while being backed by DNSFilter’s product, sales, and marketing teams.
“Our partners have been instrumental in getting protective DNS into the hands of organizations that need it, and demand is only growing,” said Ken Carnesi, CEO and Co-founder, DNSFilter. “We want resellers to see protective DNS not as another line item, but as a category they can build a durable, profitable practice around. This program puts the margin structure and executive backing behind them to do exactly that.”
The program features three tiers:
- DNSFilter Select: An entry tier for partners establishing a practice. Features earn-as-you-grow benefits and a path to the Accelerator tier.
- DNSFilter Accelerator: The growth tier for partners with active pipeline and closed business, adding higher margins, additional enablement, market development funds access, and a dedicated Channel Account Manager.
- DNSFilter Strategic: The top tier with joint business planning, the highest margins, market development funds, and executive sponsorship. Available by invitation.
“DNSFilter has built a program that reflects how partners actually sell. The product is great, the structure is clear, the rules of engagement are defined up front, and the team they have built is investing real coverage behind it,” said Jessica Lindof, Regional Vice President at Climb Channel Solutions NA. “That combination is great for our partners, and it’s why we’re excited to bring this to our partner community.”
DNSFilter puts resellers at the center of growth
The expansion is available now and marks DNSFilter’s “commitment to the channel, giving value-added resellers a tiered path to build a protective DNS practice.”
“Partners don’t need another vendor telling them they’re ‘channel-first,’ they need proof. That’s what this program is,” said Adam Larrabee, VP of Commercial & Channel Sales, DNSFilter. “We’ve built dedicated channel coverage, clear rules of engagement, and deal registration that actually protects the partner who does the work not just on new deals, but at the time of renewal as well.”
“DNSFilter wins when our partners win, and we’ve structured this program so that’s not a slogan; it’s how we operate,” Larrabee added.
READ MORE: We spoke with DNSFilter leadership about the changes it made to its MSP-focused program in August.
Cybersecurity visibility gaps reinforce DNS opportunity
Earlier in September, DNSFilter unveiled findings from its 2026 Visibility Deficit cybersecurity survey, which revealed a widening gap between executives’ confidence in their organization’s AI and cybersecurity posture and what their IT teams are actually experiencing.
“Organizations aren’t overconfident so much as disconnected. Executives and practitioners are looking at two different pictures of reality – the people closest to the systems see incidents going unreported and downplayed, while the people signing the budgets don’t,” said Carnesi. “Money is flowing to AI governance, but it’s aimed at the wrong picture. That disconnect is exactly where AI-driven threats are finding room to operate.”
The study found that the visibility gap is most pronounced around business continuity, with 73.9% of executives believing they’d maintain critical operations through a 72-hour cyberattack, compared with just 47.5% of IT management and 50% of cybersecurity professionals who run those systems day-to-day.
Additionally, the survey found that the gap extends to the AI arms race, with 69%-71% of IT management, network, and cloud professionals saying attackers are adopting AI faster than their own teams can keep pace. This is compared to just 43% of executive leaders.