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After Strong 2014, Execs See Even Better 2015

After Strong 2014, Execs See Even Better 2015 Sunny Sentiment 76% of survey respondents said their companies met or beat revenue targets in 2014, and 71% said business conditions will improve in 2015. Distinguishing Factors 43% said sales and marketing efforts will emerge as a top determination of success for this year, while 34% said […]

Written By: Dennis McCafferty

Mar 27, 2015

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After Strong 2014, Execs See Even Better 2015

Sunny Sentiment

76% of survey respondents said their companies met or beat revenue targets in 2014, and 71% said business conditions will improve in 2015.

Distinguishing Factors

43% said sales and marketing efforts will emerge as a top determination of success for this year, while 34% said the success of new products or markets will.

Global Perspective

41% expect their companies to derive more than 20% of revenues from outside their home countries in 2015, compared with 34% that did so last year.

Adding to Head Counts

77% expect their companies to increase their workforces, compared with just 2% who are anticipating reductions.

How Many Jobs?

62% of survey respondents at companies expecting to expand said that staffing should increase by more than 20%.

ISO

95% of survey respondents overall said finding workers with the right skills is challenging, up from 87% in 2013.

Demand for STEM Skills

66% said science, technology, engineering and math (STEM) skills are critical for their organizations’ success, compared with just 31% who cited sales/marketing.

What Attracts Potential Employees?

35% said brand perception is a key selling point in recruitment, while 30% cited employee equity and 18% said it’s personal growth opportunities. (Only 7% cited salary.)

Environment for Raising Capital

While 49% said their companies successfully raised private capital last year, 81% indicated that the current fundraising environment is challenging.

Deal-Killers

38% said that the lack of an adequately developed business will result in a failure to raise capital, and 26% said risk aversion among investors will create an obstacle.

After Strong 2014, Execs See Even Better 2015

Dennis McCafferty

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