Snowflake, Ataccama Deepen Partnership Around AI Data Trust

Ataccama has secured a strategic investment from Snowflake Ventures, a move that strengthens the companies’ existing partnership and underscores growing demand for trusted, explainable data as enterprises scale AI initiatives. 

Data trust becomes a cornerstone of enterprise AI

Announced Dec. 9, the funding reflects both firms’ alignment around delivering reliable, context-rich data across the Snowflake AI Data Cloud.

As organizations deploy more autonomous AI and agentic systems, data accuracy is becoming a core operational requirement rather than an aspirational goal. 

Ataccama notes in a statement that upstream data quality now directly determines the outputs of models, dashboards, and compliance processes, pushing enterprises toward platforms that validate, preserve context, and monitor data throughout increasingly complex pipelines.

Snowflake’s investment signals confidence in Ataccama’s ability to meet these needs at scale. Joint customers — including T-Mobile, Prudential, Progressive, iA, and Fifth Third — already rely on the companies’ combined capabilities to support AI, analytics, and regulatory workloads.

“Data is at the core of how we grow and serve our customers, and at our scale, trust in that data is paramount. Ataccama provides us with a foundation our teams can depend on, with governed, curated data flowing through Snowflake to support our critical processes,” said T-Mobile’s manager of technical products and solutions, Jason Wright. 

“This consistency allows us to move faster, deliver insights with greater confidence, and meet stringent cybersecurity and compliance requirements without slowing the business. The result is sharper decisions, stronger operations, and measurable impact across the enterprise,” Wright continued.

Deeper integrations to support governed, production-scale AI

The expanded partnership will introduce tighter integrations between Ataccama and Snowflake-native capabilities. Customers can expect richer trust signals embedded into Snowflake Cortex AI workflows, enhanced data quality controls, and an extension of Snowflake Horizon’s data health monitoring.

“AI delivers value only when the data fueling it can be trusted. Snowflake sees this across their customers every day, and their investment underscores how essential accurate and explainable data has become to running AI in production,” said Mike McKee, CEO of Ataccama. 

“With our Agentic data trust platform, organizations can move from manual oversight to automated reliability, ensuring every model, dashboard, and decision in Snowflake is grounded in data they can understand and depend on. We’re building the data foundation that makes real-world AI possible,” McKee continued.

Ataccama will also bring continuous compliance and automated data quality checks directly into Snowflake AI pipelines, a capability positioned as especially critical for regulated industries. 

By reducing risk and accelerating reporting cycles, the companies aim to help enterprises move AI-ready datasets into production more predictably.

Strengthening data quality across the medallion architecture

Ataccama’s platform improves data reliability through the entire medallion architecture, validating data upon ingestion, enhancing it during transformation, and certifying it before it fuels AI or analytics workloads. 

The company argues that this early detection and prevention reduces reprocessing and compute costs while ensuring consistent inputs.

“Snowflake customers are working with larger volumes of data and more complex ecosystems, making accurate, explainable, and well-governed data essential for powering AI applications,” said Harsha Kapre, Head of Snowflake Ventures. “Ataccama empowers enterprises to automate quality, add context, and resolve issues before they reach downstream workloads. Their agentic platform amplifies the reliability and performance of the AI Data Cloud, helping customers accelerate their AI initiatives with confidence.”

Ataccama’s growth reinforces market momentum

Backed by $150 million from Bain Capital Tech Opportunities and supported by roughly 500 employees, Ataccama positions itself as the leader in the emerging agentic data trust category. 

Its platform unifies data quality, lineage, observability, cataloging, and reference data management under one framework designed to keep data consistent and explainable.

The company reported 30% CAGR over the past three years, with Fortune 500 customers averaging more than $500,000 annually in platform spend — a signal, it says, of rising expectations for accuracy, governance, and regulatory readiness as AI adoption accelerates.

How strategic partnerships will carry Ataccama further into the market

Ataccama revamped its partner program in 2024 to bolster its approach to the channel through much of 2025. At the time, Global VP of Partnerships Jessica Goulart told Channel Insider her goal was to achieve mutual growth with service providers.

“We know service providers make their money in added services revenue, not just product deployment, and I knew we would need a network of trusted partners to deploy our technology as we continue to scale,” Goulart said. “The true goal of the program is that we are super valuable to our partners, and they in turn are super valuable to me.”

In June 2025, Ataccama established its partner advisory board to dig deeper into results and expectations across its partner base. Goulart stressed the board was a way to receive feedback from partners while also bringing them into the fold earlier as Ataccama pursues growth.

“We want our partners to feel like they’re getting in on the secret sauce,” Goulart told Channel Insider. “And we want them to come away from these meetings and go back to their own teams and say, I feel inspired by what Ataccama is building, and here are the challenges they’re solving. Let’s go to our customers and show how we can help them, and let’s do it together.”