Boldchat Unveils Channel Program

By Sara Driscoll  |  Print this article Print


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The eCRM vendor says it has no limits to the number of partners it wants to bring on board.

eCRM vendor Boldchat has officially launched its channel program and said there is no limit to the number of partners it would like to sign up.

The vendor, which offers real-time analytics, e-mail and chat platforms for sales and marketing departments, said it experienced 70 percent growth in 2006 and is aiming for the same this year. "One reason we have taken off in the enterprise is the demand for our e-mail support platform," Matthew Tharp, director of marketing at Boldchat, told Channel Insider. He said the platform helps sales and marketing departments manage inbound e-mails from customers contacting them over the Web via mass e-mail addresses such as info@example.com.

"We realized a channel program would really work for us. We've had a beta version of our program running for the past 12 months, and we are now launching it officially," he said. Tharp said the program should appeal to any VARs or solution providers that sell or support customers' Web sites or Web businesses.

"We don't pretend to know everything about every vertical or every business; the channel does have this expertise, so VARs can sell our offering into their own markets. We have around 20 partners at the moment and don't have a limit to the number we want to sign up. We'll add resources to our program to support them as we grow."

The company offers VARs who join the channel program a recurring revenue stream for the life of the sale, Tharp said. Resellers get commissions of up to 40 percent for the first year, then this drops to 20 percent for as long as the customer uses the product. "We allow resellers to market our product on their Web site and have users sign up and start using it directly from their Web site," he added.

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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