Boldchat Unveils Channel ProgramBy Sara Driscoll | Print
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The eCRM vendor says it has no limits to the number of partners it wants to bring on board.eCRM vendor Boldchat has officially launched its channel program and said there is no limit to the number of partners it would like to sign up.
The vendor, which offers real-time analytics, e-mail and chat platforms for sales and marketing departments, said it experienced 70 percent growth in 2006 and is aiming for the same this year. "One reason we have taken off in the enterprise is the demand for our e-mail support platform," Matthew Tharp, director of marketing at Boldchat, told Channel Insider. He said the platform helps sales and marketing departments manage inbound e-mails from customers contacting them over the Web via mass e-mail addresses such as firstname.lastname@example.org.
"We realized a channel program would really work for us. We've had a beta version of our program running for the past 12 months, and we are now launching it officially," he said. Tharp said the program should appeal to any VARs or solution providers that sell or support customers' Web sites or Web businesses.