Victoria Durgin

AI is reshaping the IT channel. At ChannelCon, we asked execs for their insights on how MSPs can adapt business models and thrive in the AI-driven market.

Darktrace’s channel push with Climb helps VARs, MSSPs, others boost revenue by bundling AI-powered security with broader solutions to capture more business.

Storage Guardian cut its data center footprint by 80% with StorONE. CEO Omry Farajun explains how efficiency and flexibility drive modern MSP success.

“Do more with less”: Wipfli’s deep industry focus, smart integrations, and strategic Sage partnership unlock scalable success for accounting and beyond.

Climb Global Solutions reports 73% YoY sales growth in Q2 2025; CEO Dale Foster shares insights on scaling, ERP gains, marketplace focus, and vendor strategy.

54% of U.S. mid-market firms use 51–200 SaaS tools. MSPs can help them curb sprawl, cut costs, and regain control through smarter IT orchestration.

Barracuda deepens channel commitment with rapid innovation, renewed MSP support, and research underscoring the need for unified cybersecurity tools.

GTIA's first ChannelCon spotlights IT channel growth with new grants, MSP resources, and diversity programs empowering the next-gen tech workforce.

GTDC CEO Frank Vitagliano shares insights on vendor onboarding, distribution's evolving role, and platforms shaping the IT channel’s future.

Zebra opens new ANZ HQ and expanded Experience Centre in Melbourne to meet rising demand, boost partner support, and showcase tech innovations.

MSPs take note: SMBs are boosting AI spend, rethinking cybersecurity, and seeking tech partners who align IT with business growth in 2025.

Index Engines' patented AI trains on real ransomware to detect corruption and enable faster, cleaner recovery for cyber-resilient enterprises.