Howard M. Cohen

The recent Microsoft Inspire conference started me thinking about my many years of working with the vendor. I began selling Microsoft products in 1982.

Sales and marketing have one thing in common: the answer to the most popular question they get asked. For marketing, the question is, "What's the most

Learn how channel partners can leverage their vendor relationships to create new revenue streams. Click here now.

General availability of Microsoft Teams was in March 2017, but more than 50,000 organizations have been using the platform since it was previewed in

Nobody has enough salespeople. While that may not be how you thought this article would begin, it may indicate the reason why many current channel players

"Never say 'no' to a customer" is advice that many sales managers have shared with their salespeople over the years. In the IT channel, however, this

Following the article “TCA Aims to Bridge IT and Telecom Channels,” I spoke with Telecom Channel Association President Rob Butler, managing

After serving almost nine years as general manager of U.S. Partner Sales at Microsoft, Eric Martorano has joined Intermedia as senior vice president of

ChannelEyes CEO Jay McBain recently posted the "100 Most Visible Channel Leaders - 2016" on his personal blog, where he described his approach to building

Marketing is a process by which you attract interested parties to learn more about, and ultimately buy, your products and/or services. The key word in

Visitors to www.tcasite.org are greeted with an invitation to join the Technology Channel Association, "the first-ever trade association for the indirect

When Microsoft launched its Professional Degree Program at the company's annual Worldwide Partner Conference last July, the first course was focused on