CMA Launches ChannelGTM.ai With Structured

The Channel Marketing Association (CMA), a professional organization promoting channel marketing in the IT and telecom industries, has announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market (GTM) planning, strategy, and insights.

Partnership packages channel-focused resources in AI-driven format

The service is powered by Structured’s AI engine and implemented by channelWise. It is designed to help channel leaders work smarter by answering real questions with context-rich insights.

“Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster, and prove ROI with confidence,” said Kathryn Rose, co-founder of the CMA and CEO of channelWise. “This is about making the complexity of channel go-to-market easier to manage with AI.”

ChannelGTM.ai was built to assist vendor-side teams in making faster decisions for an actionable channel strategy. The CMA curates strategic content and drives adoption among its members. Structured, meanwhile, powers the platform with its AI-first engine, delivering enterprise-grade security, scalability, and AI orchestration. Finally, channelWise’s role is to lead product implementation to ensure functionality aligns with real-world needs.

“I am excited to see the CMA supporting their members with our technology, which is a strategic application of Structured’s AI-first platform,” said Daniel Nissan, founder and CEO of Structured. “CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs.”

Use cases include partner planning, GTM asset creation, and more

Further, the service is a specialized tool and, unlike general-purpose AI tools, it has been trained on a library of channel-specific content curated by the CMA to enable the delivery of relevant, real-time answers to strategic and operational questions in areas that include:

• Channel knowledge and partner models.
• Program design, route-to-market strategies, and organizational alignment.
• Onboarding flows, training plans, MDF proposals, and enablement approaches.
• Campaign and event planning, partner segmentation, and messaging.
• Recruitment, pipeline generation, and partner sales execution.
• Job descriptions, organizational structures, and talent needs.
• QBRs, partner scorecards, ROI measurement, and reporting.

“Channel GTM is the AI-powered tool every channel professional should be leveraging,” said Diane Brode, former Sr. Director of Global Partner Marketing, Dell Technologies and CMA Board member. “After 25 years in channel marketing, I’ve seen the challenges of building and executing not just go-to-market strategies, but also the programs and enablement that bring them to life. I’ve tested ChannelGTM firsthand, and it’s like having decades of best practices, automation, and insight built into one intuitive experience. It helps you move faster, lead smarter, and deliver results that matter.”

It wasn’t long ago that Structured rebranded itself from its former name: StructuredWeb. Read more about the rebrand and the new AI-first channel marketing platform it unveiled along with the announcement.