The New AWS Marketplace Category for AI Agents and Tools

Amazon Web Services is expanding its marketplace with a new category dedicated to agentic AI. 

Announced during the 2025 AWS Summit in New York, the addition, labelled AI Agents and Tools, brings together both infrastructure components and application-ready solutions built to support this growing architecture. It includes listings from AWS itself as well as offerings from third-party partners.

The goal, according to AWS, is to make it easier for customers to discover agentic solutions and accelerate adoption through simplified procurement and deployment.

What the new marketplace offers

The new AI Agents and Tools section enables customers to browse agentic applications, infrastructure tools, and supporting services in one convenient location. According to the announcement, users can search the catalog using natural language to locate products aligned with their specific use cases.

Listings in this category indicate whether tools support the Model Context Protocol (MCP) or agent-to-agent (A2A) communication standards. These designations help customers assess how well each solution fits into their architecture, especially for more complex or multi-agent deployments.

Amazon said in its announcement that the category supports multiple deployment paths. Solutions can be used with Amazon Bedrock’s AgentCore Runtime or integrated into AgentCore Gateway to speed up development. This setup allows customers to build and launch agents more quickly while maintaining control over how and where they run.

For AWS Partners, the new category provides a direct route to market for agentic tools. Partners can highlight the technical protocols they support, leverage AWS billing and deployment infrastructure, and categorize offerings to improve discoverability through advanced filters. Amazon said this can help partners scale their solutions faster and shorten sales cycles by reducing friction in procurement.

Enterprise partners bring agentic tools to market

Several vendors with existing AWS partnerships are already offering products in the new marketplace section. These early listings cover a variety of enterprise needs, including security response, fraud detection, and financial process automation.

SentinelOne has made its Purple AI platform available through the category. The system acts as an AI-powered analyst that can respond to threats using natural language commands.

CrowdStrike has also launched agentic enhancements to its Falcon platform and listed them in the AWS agentic tool category. Similarly, CyberArk has confirmed that its CyberArk Secure Cloud Access (SCA) MCP Server and CyberArk Agent Guard are now available on the new AWS Marketplace for AI Agents.

Other participants include Sage, which offers finance-oriented agents through its Intacct platform, and Forter, through its Trusted Agent Commerce.

Why AWS is betting big on agentic AI

Interest in agentic AI is on the rise as businesses turn to systems that carry out multi-step workflows and adjust dynamically to real-world inputs. Gartner projects that by 2028, autonomous systems will handle more than 15% of routine business decisions, and agentic AI will be embedded in 33% of enterprise software applications, rising from less than 1% in 2024.

AWS has created this new marketplace category to accelerate access and deployment, leveraging its Bedrock AgentCore services alongside familiar billing, compliance, and discovery mechanisms. Meanwhile, competitors like Microsoft and Google are enhancing their AI offerings with similar agent orchestration platforms available in Azure AI Studio and Vertex AI, reflecting a broader industry push toward agent-based AI workflows.

Sage announced AI enhancements to the Intaact platform earlier this year at its annual conference. Read our coverage of the crucial role channel partners play in the company’s overall success.