Video: Friend or Foe? Top Tech Execs Weigh in on Cloud Marketplaces in the Channel

To start Channel Partners Conference & Expo, a panel of respected technology executives discussed whether cloud marketplaces belong in the IT channel.

Written By: Katie Bavoso
Mar 12, 2024
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Kicking off Channel Partners Conference & Expo, a panel of respected technology executives discussed whether or not cloud marketplaces have a place in the IT channel. The panel featured Vince Menzione, CEO of Ultimate Partner; Ryan Walsh, Chief Strategy Officer at Pax8; Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs at Google; and Laurent Mechain, Vice President of Strategic Alliances for Elastic.

When cloud marketplaces first emerged from major hyperscalers in recent years, channel solution providers worried they may be a new form of competition. Now, supporters say it’s time to embrace cloud marketplaces.

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

Recommended for you...

Video: How to Build Game-Changing Channel Partnerships with Theresa Caragol, CEO of AchieveUnite

Channel partnerships expert Theresa Caragol shares proven strategies, AI insights, and co-selling best practices to help businesses build high-impact partner relationships. Channel partnerships expert Theresa Caragol shares proven strategies, AI insights, and co-selling best practices to help businesses build high-impact partner relationships.

Katie Bavoso
Aug 13, 2025
Video: Titan Data Solutions, Scale Computing & Supermicro: Enabling Global HCI Growth with New Integrations

Discover how Titan Data Solutions is partnering with Scale Computing and Supermicro to drive global HCI innovation and empower channel partners with new software-defined solutions. Discover how Titan Data Solutions is partnering with Scale Computing and Supermicro to drive global HCI innovation and empower channel partners with new software-defined solutions.

Katie Bavoso
Aug 4, 2025
Video: How LSU and TekStream Are Solving the Cybersecurity Talent Gap with Student-Run SOCs

Discover how LSU and TekStream are transforming cybersecurity education with a scalable, student-run SOC model that’s closing the talent gap across higher ed. Discover how LSU and TekStream are transforming cybersecurity education with a scalable, student-run SOC model that’s closing the talent gap across higher ed.

Katie Bavoso
Jul 31, 2025
Video: How Kura Sushi USA Uses Scale Computing to Deliver a Seamless Dining Experience

Discover how Kura Sushi USA leverages Scale Computing and trusted IT partner KME Systems to reduce downtime and deliver a seamless dining experience across 500+ global locations. Discover how Kura Sushi USA leverages Scale Computing and trusted IT partner KME Systems to reduce downtime and deliver a seamless dining experience across 500+ global locations.

Katie Bavoso
Jul 31, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.