WatchGuard Introduces Endpoint Security Prime

WatchGuard Technologies, a provider of unified cybersecurity, recently announced the launch of Endpoint Security Prime (Prime), a new package designed for endpoint protection.

AI-powered EDR and antivirus protection meet next-gen security demand

Endpoint Security Prime combines complete, AI-powered endpoint detection and response (EDR) with next-generation antivirus (NGAV), reducing attack surfaces and stopping threats in real time.

According to WatchGuard, this solution was developed to eliminate the industry’s long-standing trade-off between strong protection and affordability.

The package will be immediately available in North America through an early access program.

“NGAV alone is obsolete,” said Michelle Welch, CMO and SVP of business strategy at WatchGuard. “It’s irresponsible for the industry to keep selling entry-level protection while holding real endpoint defense hostage behind higher prices. With Prime, we’ve eliminated the trade-off between cost and security. EDR is foundational, and we’re making it accessible to every organization, not just the resource-rich.”

WatchGuard says capabilities address modern attack techniques

According to WatchGuard, organizations relying only on prevention are blind to fileless attacks, living-off-the-land techniques, and other threats that bypass signatures. Without EDR, there is no visibility, investigation, or ability to respond.

Endpoint Security Prime resets the baseline by delivering full AI-powered EDR capabilities, including advanced malware detection, anti-exploit protection, and attack surface reduction. Prime is offered at a price point competitive with basic NGAV-only solutions, making endpoint defense accessible to organizations.

Among the key capabilities of the package are:

• Close the NGAV gap: NGAV-only protection leaves organizations exposed, and Prime raises the baseline by making the combination of NGAV and EDR the standard.
• Automate faster response: WatchGuard’s AI-powered, self-learning agents detect, investigate, and remediate threats in milliseconds, even offline.
• Dynamically control attack surfaces: The package’s built-in vulnerability management, device control, web filtering, anti-phishing, and tamper protection reduce the attack surface before threats can enter endpoints.
• Remove cost barriers: Enterprise-grade protection at NGAV-level pricing makes real security accessible to every business.

“The EDR space is a noisy one with many competing value claims,” said Mike Jude, research director for the IDC endpoint security practice from IDC Corporation. “WatchGuard Prime’s value proposition rises above the background noise with AI-powered EDR, NGAV, and attack surface reduction by default. By pairing strong technology with simple packaging, WatchGuard is delivering a compelling security capability to the market.”

WatchGuard’s Full Suite of Endpoint Security Services

Endpoint Security Prime is part of the WatchGuard Endpoint Security Platform, unifying WatchGuard’s endpoint offerings into a single, flexible platform.

Customers can move between packages fluidly as their needs evolve, and Prime customers will enjoy the same flexibility once it is generally available.

The full suite of WatchGuard’s Endpoint Security services includes:

• WatchGuard EPP: NGAV baseline endpoint protection.
• WatchGuard Endpoint Security Prime: EDR-first, AI-powered with NGAV and Dynamic Attack Surface Control at an accessible price.
• WatchGuard EPDR: NGAV + EDR with a unique on-top 100 percent application attestation layer enforcing default-deny until classification; Endpoint Access Enforcement (EAE) allows inbound only from compliant devices.
• WatchGuard Endpoint Security for Servers: Purpose-built server protection at the EPDR level.
• WatchGuard Advanced EPDR (AEDPR): Adds to EPDR, Security Operations (SecOps) tools for deeper investigation and faster response.

This new package announcement is one of several that WatchGuard has made recently, including announcing the debut of next-gen Firebox rackmounts for MSPs. Read more about this announcement and how it delivers unified security for MSPs and hybrid networks.