Video: How TD SYNNEX Empowers Scale Computing Partners Globally

Scott Farrell of TD SYNNEX shares how their global distribution strategy is simplifying Scale Computing sales for partners.

Written By
Katie Bavoso
Katie Bavoso
Jun 24, 2025
1 minute read

Transcription

Hey channel insiders, I'm Katie Baboso for partner POV onsite here at scale computing platform 2025 in Las Vegas, Nevada. I'm joined by IT leaders and innovators from all over the world today, including this gentleman joining me right now. We have Scott Frell, director of vendor management at TD Synex. Welcome, sir. Hi, Katie. Well, glad to be here. Thank you. Glad to have you as well. Thank you so much for joining me. So Scott, let's talk about the opportunities for partners with TD Cynics and Scale Computing.

Where do you see the biggest opportunity for those partners to work with the two of you right now? Yeah, I mean it's a great time especially with partners that happen to be uh partners of scale computing and we ourselves are a distributor of the scale computing solutions and where partners can leverage us is as a company the size of TD Synex we not only can support them here in the United States but also globally right so what a partner can do is engage with any size customer whether it be here or abroad and they can leverage our I'll call financial options that we have our terms of service that we have.

But what's nice is they can get the entire scale computing portfolio from TD Synex all one-stop shop, right? And for them, uh, they've had the opportunity here at the show to meet the people that work day in and day out with the scale computing team. We brought them here to the show. So, it's worked out very well for them. Really impressive. Let's build on that, too. So, how do you make it easier for partners to acquire and access scale computing technology?

And then of course what does TD6X bring to the table to make that experience even more frictionless? Yeah. So one of the things that we do we've taken the portfolio of scale computing and all of those I'll call SKUs or part numbers that we have are already preloaded into our system that allows us to quote products quickly right and so for a reseller it's important for them to be responsive to their customers. So by them reaching out directly to our team I mean within hours for instance they can get a full quote on their solution and we work directly with the scale uh sales teams.

So it's really a triangular support effort between TD Synex scale computing and the partner and I said for a partner it doesn't get much better than that because they've got the resources not only from TD Synex but also from scale computing to sell to their computer uh their customers. What is TD Synx doing right now to invest in their relationship with scale computing and why should partners be paying attention to that? Well, one of the things that we're doing is great being at this show and in fact last week scale computing participated in an event that we had at DD Cynics.

We are getting word out to the partners that their solutions can be purchased through the largest distributor in the world. Not to mention, we're investing in training on our teams so that they understand how to answer the questions from the channel uh on on the scale computing products. The other thing that's nice for a partner is that if they have a company product that needs to be sold with scale computing, there's a pretty good darn chance that we've got uh a relationship with that vendor to support that need.

So, as I mentioned, we're here at scale computing platform 2025. We've got hundreds honestly of people and partners and IT innovators on site today. What's one thing you want them to know and learn about the TD Synix scale computing partnership here at Platform? Well, I mean the main thing that they need to understand is that we're invested in this business. We are a partner. We're not going anywhere, right? Uh and that uh we are we are committed to making this relationship grow.

I mean with the market the way it is for scale computing uh the opportunities that they have right now uh they need to make sure that they're partnered with a leader that can grow with them and not be constrained by whether it be geographic limitations, financial limitations, etc. to know that we've got the the team behind them to help them grow. Beautifully said, Scott, thank you so much for your time today. Very good. I'm glad to be here. Thank you for taking time to meet with me.

You got it. And thanks to you at home for joining us. To see more from Scale Computing Platform 2025, check out channelinsider.com.

This transcript was generated automatically from the video's captions and may contain errors.

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In this Partner POV ON-SITE exclusive from Scale Computing Platform//2025 in Las Vegas, host Katie Bavoso sits down with Scott Farrell, Director of Vendor Management at TD SYNNEX to discuss how the global distributor is enabling IT channel partners to scale faster and sell smarter with Scale Computing solutions.

Discover how TD SYNNEX is removing friction from the partner sales process, offering rapid quoting tools, global reach, and deep collaboration with Scale Computing’s teams. Whether you’re a partner already in the ecosystem or exploring hyperconverged infrastructure (HCI) solutions, this interview provides actionable insights into channel success with TD SYNNEX and Scale Computing.

📌 Topics & Time Codes:

00:00 – Introduction from ON-SITE at Scale Computing Platform//2025

00:29 – The biggest opportunities for partners working with TD SYNNEX & Scale Computing

01:32 – Making Scale Computing tech easier to access for partners

02:29 – How TD SYNNEX is investing in the partnership and enabling partner success

03:29 – Why partners should trust the long-term value of the TD SYNNEX–Scale Computing relationship

Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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