Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Rolls Out Affiliate Partner Program, a provider of digital workplace products, launched an Affiliate Partner Program for Microsoft partners and VARs. Building on its growth in the SharePoint and Office 365 ecosystem, the expansion of the channel partner program targets the growing market for cloud and mobile tools at small and midsize businesses, giving individual consultants and boutique consultancies access to the company’s collaboration suite of connected apps for SMBs. The company plans to recruit more than 100 reseller partners in 2015.

New affiliates will join’s global network of alliance and solution partners. The program features a cloud-based portal for affiliates that makes it easy for them to sign up and immediately sell products. Consultants obtain a partner ID and then submit purchase orders directly on the partner portal for deals ranging from 15 to 200 users.

All business is sold through with the referring partner receiving a 15 percent commission upon customer payment to Affiliate partners will work directly with a representative for deals with more than 200 users.

Arrow Named a Skype for Business Launch Partner

Arrow Electronics has been named a Skype for Business Launch Partner by demonstrating “a high level of experience, training and commitment to the Lync and Skype for Business platform.” Arrow is a Gold Communications Competency (the highest level of Lync certification) and a Microsoft Lync Certified Support Partner. These certifications are available through Arrow’s Systems Integration business, which specializes in unified communications, voice and data technologies, contact center and network security.

In other Arrow news, DBAK, a technology consulting company and Oracle License Reseller, has expanded its cloud offering and relationship with Arrow by bundling ArrowSphere cloud services with its traditional offering. The ArrowSphere expansion enables DBAK to offer services from more than 50 cloud providers via a single Arrow reseller agreement. Backup, disaster recovery, security as a service, and on-demand cloud infrastructure are the most frequently requested services, according to DBAK.

ShoreTel, Ingram Micro, HP Team Up to Provide UC for SMBs

ShoreTel, Ingram Micro and HP have announced they will jointly bring to market unified communications (UC) offerings for SMBs. The new offerings are sold through Ingram Micro’s channel partner network and will include ShoreTel cloud services and HP routers and POE (Power over Ethernet) switches.

Ingram Micro has sold the ShoreTel on-premises solution for four years, and is now certified to offer the cloud-based ShoreTel Sky, making the company both a value-added distributor and cloud service distributor.

OpenDNS Releases MSP Co-Branding Resources

OpenDNS, a provider of cloud-delivered security, has released its Partner Enablement Pack, which enables its MSP partners to differentiate their managed service offerings by having the knowledge and materials to deliver enterprise-grade security services. The Partner Enablement Pack provides resources to support Umbrella for MSPs, a cloud-delivered security service that helps MSPs proactively decrease malware infections on customer devices by more than 80 percent, according to the company.

Resources in the pack include a co-branded PowerPoint deck for explaining security to SMBs, a co-branded datasheet, co-branded solution briefs, case studies in specific verticals and a messaging framework for MSPs to build their own marketing materials.