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What the Trace3-Tail Wind Acquisition Means for Customers

Trace3 recently acquired Tail Wind to boost its data analytics business. Discover what that means for the industry now.

Jan 19, 2024

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In a move to strengthen its position in the data and analytics consulting sector, technology services firm Trace3 has announced the acquisition of Tail Wind Informatics. The acquisition is poised to fortify the company’s growing Data and Analytics business, signifying a major step forward in its ability to deliver services that help clients navigate the data-driven landscape.

Accelerating growth through analytics and AI

In a press release issued on January 9, company CEO Rich Fennessy emphasized Trace3’s commitment to bolstering its AI consulting business by offering customers deep expertise across a range of data strategy, architecture, platforming, analytics, machine learning, and automation services. The acquisition strategically positions Trace3 to create novel opportunities for clients’ business growth and marketplace competitiveness.

“With the addition of Tail Wind, we are doubling down on our belief that data and data strategy are key to delivering transformative business value for our clients,” he said. “To optimize for AI, our clients must first harness their data. Then, empowered by data-driven decision-making, AI and automation can create new opportunities for business growth and competitive advantage.”

Strategic synergy and client-centric focus

Cory Nelson, President and Founder of Tail Wind, highlighted the seamless alignment between Trace3 and Tail Wind. “Trace3 sees the world very similarly to us from a data perspective. That, and a strong focus on client service backed by a healthy team culture, made the decision to be a part of Trace3 feel very natural. The Tail Wind team is excited about the new capabilities we can now bring to market, and we are eager to work with our new Trace3 colleagues to deliver a full stack of data-centric solutions for our clients.”

Integration plans and beyond

The integration of Tail Wind into the Trace3 family is underscored by a shared commitment to client service, a robust team culture, and a unified vision. The strategic synergy is further solidified by shared traits, including a services-oriented consultancy approach, a diverse and robust client base, highly qualified staff with data-oriented certifications, and leading partnerships with Microsoft and Snowflake.

As Trace3 initiates plans for a seamless transition for Tail Wind teammates and clients in the upcoming weeks, this strategic acquisition reinforces its dedication to play an instrumental role in shaping the future of data consulting. The shared values, vision, and expertise not only promise a smooth integration but also a heightened capability to deliver unparalleled data-centric solutions that contribute to both clients’ and partners’ value and innovation.

Beyond the acquisition, Fennessy intends to grow the company’s revenue from $2.5 billion to $4 billion over the next two years by incorporating key AI-enabled data analytics into services that accelerate customers’ business growth.

Trace3 was named as one of the most progressive solution providers in our HSP250 list. Who else made the cut? Browse the list to find out.

Pamela Winikoff

Pamela Winikoff is an award-winning corporate communications and writing professional with extensive experience creating marketing, publicity, thought leadership, and other content that enhances public perception and accelerates business growth. She has also ghostwritten hundreds of articles for subject matter experts across numerous industries.

What the Trace3-Tail Wind Acquisition Means for Customers

Accelerating growth through analytics and AI

Strategic synergy and client-centric focus

Integration plans and beyond

Pamela Winikoff

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