Corex CEO on Regional Acquisitions & ServiceNow Ecosystem Strategy

In late January, Corex announced it had acquired Volteo Digital to extend its ServiceNow consultancy services further into the Latin America and EMEA markets. Corex CEO Rick Wright explained in an interview with Channel Insider how the acquisition fits into the company’s strategy and ServiceNow goals.

Volteo Digital acquisition adds experienced team members and global reach

Volteo Digital has a strong presence worldwide, with an innovation center in Guadalajara and additional service offerings based in countries such as Costa Rica and Spain. Now, all Volteo Digital employees will join the Corex team and bring expertise across CSM tooling and field service management, along with experience in verticals, including financial services.

The Corex team was actively pursuing a delivery center to expand its capabilities but recognized the importance of distance and time zones in its ability to best support clients. The acquisition brings that delivery center into the Corex fold while also growing the company’s global presence.

“Their capabilities really allow us to add to the full life cycle of work for our clients,” Wright said. “Having the scale of over 80 people in one innovation center working to improve and add to what we already do and thinking about how we drive value is going to be huge for us,” he added, noting that the new team members are already adding value to existing clients and experimenting with new capabilities for use across the organization.

Corex Head of GTM and People Meghan Lockwood also emphasized the importance of this new “innovation center” to the ability of the consultancy to tap into vertical expertise to better support clients.

“The innovation center is truly a platform to develop great talent in the Latin American market and bring deep expertise to our customers. This acquisition isn’t just about bringing humans in a delivery center onboard; it’s about true consultants on business objectives,” Lockwood said.

ServiceNow ecosystem focused on industry expertise and consolidated global approach

Channel Insider reported on Corex’s acquisition of ITS in October 2024. At the time, Wright told us his team considered this the first of “several” acquisitions the company would pursue in the near future. With the Volteo Digital acquisition completed, the team continues to pursue growth that is aligned with ServiceNow’s future vision for its ecosystem.

According to Wright, the directive he’s seen from ServiceNow is pushing the ecosystem towards consolidation and encouraging its partners to build more substantial vertical capabilities.

“We can see they are starting to expect customers to show up with deep industry expertise,” Wright said. “The days of being a generalist IT services management partner are over.”

In this year alone, ServiceNow has updated its partner program, launched several agentic AI tools, and formed new partnerships with top cloud computing companies.

This is welcome news for the Corex team. Lockwood says she feels ServiceNow executives are following where customer demand is taking the industry. The consultancies that can capitalize on the various opportunities in non-IT functions to leverage these tools will succeed.

Corex plans to continue global expansion and organic growth in 2025

Just as technology continues to develop rapidly, the Corex team is showing no signs of slowing down. Wright noted the team is actively pursuing “active and inactive” growth, emphasizing the European market and addressing the opportunities in the ServiceNow product market.

“We’ll continue to look for opportunities to add one of the key ServiceNow focuses to the team, whether that’s additional global footprint, industry expertise we don’t currently have, or a combination of the two,” Wright said.

Wright also highlights Corex’s focus on non-IT verticals as a continuous opportunity for growth. The team often goes to conferences and seeks out use cases that historically have not understood the capabilities of ServiceNow’s extensive suite of solutions.

According to Wright, Agentic AI will usher in a slew of further opportunities to connect disparate tooling with an organization’s technology stack and drive efficiencies in supply chain and business operations processes.

Overall, the team is bullish on the future of Corex and the whole ServiceNow ecosystem.

“I think a year from now we’ll be one of the best consultancies in the ServiceNow ecosystem,” Lockwood said. “We have big goals and plans, but we think we have the approach needed to continue our growth.”

Consultancies, MSPs, and other channel partner organizations work closely with vendors to drive business outcomes. Learn more about what recent partner program changes might tell us about the future of the channel.