Optimism for the Channel Is Growing in 2017

Cloud purchasing

Optimism for the Channel Is Growing in 2017

Cloud, security and data center technologies will be among the biggest opportunities for channel partners, who will make the most progress with the cloud.

Plenty of Opportunities

The vendor and distribution executives surveyed predict a positive business outlook for the channel in 2017, despite more work that has to be done in areas like digital and the cloud.

Double-Digit Growth

55% of the vendor channel executives expect double-digit growth through the distribution channel this year.

A Bullish Market

Nearly 62% of vendor channel execs expect their indirect business to grow faster than their direct business in 2017.

Going Indirect

13% of the vendors surveyed are 100% indirect and have no plans to add a direct sales channel.

Specialization Grows

78% of vendor channel execs expect distributors to develop new business around vertical market solutions.

Top Solutions

The data center, cloud and security are the top three solution categories for distribution businesses in 2017, according to vendor channel execs.

Adding Value

51% of the vendor channel executives surveyed said they expect distributors to develop or enhance cloud financing programs.

Channeling the IoT

72% of the channel execs said they’re already offering or planning to introduce internet of things (IoT) solutions through the channel.

Growth Services

Vendor channel executives expect partner recruitment, partner enablement and cloud-related services to grow the most in 2017.