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Lenovo Targets SMB Market With Distributor SED International

Lenovo has teamed up with distributor SED International Holdings to reach channel partners targeting the small and midsize business markets. SED International will begin distributing a variety of Lenovo’s ThinkPad laptops, ThinkCentre desktops, IdeaPad laptops and Lenovo-branded laptops and options to its channel partners, the companies announced Aug. 15. "We do the majority of our […]

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Jennifer Lawinski

Aug 15, 2011

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Lenovo has teamed up with distributor SED International Holdings to
reach channel partners targeting the small and midsize business
markets.

SED International will begin distributing a variety of Lenovo’s
ThinkPad laptops, ThinkCentre desktops, IdeaPad laptops and
Lenovo-branded laptops and options to its channel partners, the
companies announced Aug. 15.

"We do the majority of our business through channel partners, and by
adding SED International as a new distributor, we’re strengthening our
commitment to the channel and leveraging SED International’s expertise
in a market we do not serve today, especially for partners who
specialize in small business computing," said Chris Frey, Channel
Chief, Lenovo North America, in a statement. "The Lenovo-SED
collaboration can quickly bring them products with the performance,
reliability and innovation their customers require."

According to CompTIA’s "Third Annual Small and Medium Business
Technology Adoptions Trends" survey, SMBs are more interested in
technology to interact with customers and to let workers go mobile.
Seven out of 10 said they planned to spend more on technology in the
next 12 months.

"SED is excited about our new relationship with Lenovo," said Jonathan
Elster, President and Chief Executive Officer, SED, in a statement.
"We’re continually evolving and expanding our line card to better meet
the needs of our partners, and this agreement provides an excellent
opportunity for SED to showcase its efficient and growing distribution
network.

"We see a lot of opportunity for growth in the SMB space, and our new
agreement with Lenovo enables SED to offer our reseller customers
serving this market a richer portfolio of products designed
specifically to address their SMB clientele’s unique needs."

Products now available through SED International include: Lenovo’s
ThinkPad Edge and SL laptops, Lenovo G Series laptops, IdeaPad laptops
and the ThinkCentre A70z of all-in-one desktop PC.

Lenovo Targets SMB Market With Distributor SED International

Jennifer Lawinski

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