SHARE

Companies Are Making the Shift to Digital Content

Digital content Digital Distinction 58% of survey respondents plan to publish more than half of their content in electronic form (not in PDF) by the end of this year, and 32% expect to publish 90% of their content this way. Change Drivers 50% said they’re pursuing new content-delivery mechanisms because they feel they need to […]

Written By

Dennis McCafferty

Apr 20, 2015

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Digital content

Digital Distinction

58% of survey respondents plan to publish more than half of their content in electronic form (not in PDF) by the end of this year, and 32% expect to publish 90% of their content this way.

Change Drivers

50% said they’re pursuing new content-delivery mechanisms because they feel they need to “change now” or be left behind, and 49% said they’re doing so because customers are demanding information in new ways.

Internal Affairs

Among those changing content-delivery mechanisms, 57% are developing and converting everything in-house, and 41% are opting for a combination of in-house teams and outsourced services.

Improvement Areas

69% said their content’s search capabilities need improvement, and 48% said their content doesn’t fully support customers’ needs going forward.

Consumer Choices

68% said their customers are asking for content that’s more searchable. A little more than half (53%) want learning videos; less than half (46%) seek content that’s available on mobile devices.

Readiness for Digital Demands

Just 44% said their content is ready to support digital business requirements over the next two years.

Stumbling Blocks

Among the 31% who said their content isn’t ready to support digital business requirements over the next two years, 74% cited insufficient staff time for converting in house as a major barrier. And 55% said they don’t have a sufficient budget to support a conversion.

Tools of Choice

84% said XML editor is one of their top content solutions, and 61% said MadCap Flare is. Another 50% heavily depend on Adobe FrameMaker.

Eclectic Offerings

84% said they’re developing user manuals via their content efforts, and 61% said they’re creating embedded user assistance (help system) content. Another 39% said they’re generating training materials, and 30% are making videos.

Pack Leaders

43% said their competitors are not ahead of them in terms of the type and quality of content they publish electronically, compared with just 23% who said their competition is ahead of them.

Companies Are Making the Shift to Digital Content

Dennis McCafferty

Recommended for you...

Company

Categories