Centrify Revamps Partner Program

thumbnail Centrify Revamps Partner Program

Centrify, a provider of Unified Identity Services across data center, cloud and mobile applications, has rebranded its partner program to better support the needs of its solution providers—including resellers, distributors, integrators and consultants—as the company continues to move into the cloud and mobile markets. “We have always been channel-centric,” said Nathan Adams, director, Centrify North […]

Written By: Gina Roos
Jan 22, 2014
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Centrify, a provider of Unified Identity Services across data center, cloud and mobile applications, has rebranded its partner program to better support the needs of its solution providers—including resellers, distributors, integrators and consultants—as the company continues to move into the cloud and mobile markets.

“We have always been channel-centric,” said Nathan Adams, director, Centrify North American Channels. “The program we had was great, but when trying to scale with the environment and the growing industries we’re playing in, there was a need to incentivize partners that were committing more resources.”

Centrify had a good deal registration program that was open to both signed and non-signed partners. So the questions, according to Adams, were: “How can we get our partners to commit more resources? How can we provide more resources and enable [our partners] to be more successful in selling these technologies? How can we leverage some of the non-signed partners to adhere to our program?”

In addition, Centrify wanted to ensure that the program would align with its partners’ different business models and the ways they market and provide solutions to their customers. This included revamping a lot of content to provide vertically focused (by industry) and solution set-focused (data center, mobility/BYOD and cloud/SaaS) collateral and materials.

The Centrify Channel Partner Network is a new tiered program designed to help channel partners meet the pain points of their customers. This involves helping them improve security, meet compliance requirements, reduce IT expenses, and extend and enable cloud and mobile enterprises by providing channel partners with technical training, sales tools and collateral to help them provide design, deployment and support services. This enables partners to increase profits based on software licenses, maintenance and renewal sales, according to Centrify.

One of the biggest changes to the partner program is the tiered partnership levels —Premier, Select and Authorized—which give greater benefits to partners with higher commitment levels. All partners have access to sales and marketing resources, including a partner portal that houses sales kits, collateral, online training and marketing assets.

Another change is that partners are required to have Centrify sales-certified and technical-certified employees. Centrify launched its certification program for partners last year.

Premier partners (there are currently four) receive the highest level of benefits, including the most competitive deal registration discounts, access to sales tools and collateral, reward programs, marketing funds such as demand-generation activities, and sales leads.

To become a Select partner, providers must commit to both selling Centrify solutions and using them internally. These partners also need to show a core competency in at least one area, such as data center/server, cloud/SaaS or mobility.

All entry-level partners join the program as Authorized partners and must meet the minimum sales and technical training requirements. Centrify offers a Fast Track program to help partners move quickly to the next level.

Recommended for you...

Leadership Roundup: July Adjustments to Executive Benches

July saw major leadership shakeups across the channel, with key C-suite hires at Pipefy, Coro, Snowflake, Chainguard, and more.

Jordan Smith
Aug 1, 2025
July Roundup: AI, Cyber Key to Several M&A Developments

July’s M&A wave spotlighted AI security, with major players like Palo Alto Networks, Darktrace, and TD SYNNEX leading transformative deals.

Jordan Smith
Aug 1, 2025
Lemongrass Debuts Tool to Streamline SAP Clean Core Work

Lemongrass debuts Clean Core AI Accelerator to help SAP users cut complexity, reduce technical debt, and prepare ERP systems for cloud and AI upgrades.

Franklin Okeke
Jul 31, 2025
Trend Micro and Google Cloud Double Down on AI Security

The expanded alliance emphasizes AI-driven defenses, sovereign cloud capabilities, and new anti-scam protections for businesses worldwide.

Allison Francis
Jul 30, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.