Parallels is expanding its channel partner programs with a new Parallels Desktop Partner Program and a service-focused path within its Workspaces Partner Program, giving MSPs, resellers, and cloud providers new ways to qualify for incentives and support based on their business models.
Parallels Desktop program introduces Authorized and Premier tiers
The new partner program supports partners selling and supporting Parallels Desktop for Business and Parallels Desktop for Enterprise.
It features two participation levels: Authorized and Premier. Each has benefits that expand as partners grow their Parallels Desktop business and technical expertise.
“Partners are central to how we bring Parallels solutions to customers, and they don’t all build their businesses the same way,” said Michelle Chiantera, Chief Revenue Officer at Parallels. “These updates give partners a clearer path based on the business they are building.”
Authorized partners will also receive access to the Parallels Partner Portal, sales training, Not for Resale (NFR) licenses, partner visibility, and customer and technical support.
Premier partners that meet additional commercial, certification, and engagement requirements can qualify for expanded benefits, including deal registration incentives, account management and business planning, and pre-sales support.
Parallels targets Mac business adoption
Further, the program helps partners capitalize on Mac adoption in business environments, where customers still need access to Windows applications and workflows without maintaining separate Windows hardware.
“Whether they are helping customers expand Mac adoption, reselling Parallels Workspaces, or delivering Parallels technology as part of an ongoing managed, integrated, or cloud-delivered service, our goal is to give partners the expertise, resources, and support they need to build their business and grow with Parallels,” said Chiantera.
Workspaces expansion creates new path for MSPs and cloud providers
The Parallels Workspaces Partner Program now features a new Solutions Partner path for managed service providers (MSPs), independent software vendors (ISVs), and cloud service providers (CSPs).
Traditional resellers can continue to participate through the existing Essential, Silver, Gold, and Platinum tiers; however, alongside those tiers, the new path recognizes MSPs, ISVs, and CSPs based on customer adoption, technical expertise, and service delivery rather than traditional resale revenue alone.
Qualification is based on, but not limited to, the following factors: monthly active users, technical expertise, and Parallels-based service offerings.
Parallels targets service-led growth beyond traditional resale
Qualifying partners can access technical training, NFR licenses, marketing support, incentives, business planning, pre-sales support, and deployment and implementation guidance, where applicable.
“Since I joined the company, the core of Parallels Workspaces – including Parallels RAS, DaaS, and Browser Isolation – has nearly tripled ARR, more than tripled our customer base, and truly transformed how the market sees our company,” said Christa Quarles, CEO, Parallels.
According to the organization, the new path “reflects the growing role of service-led partners in the Parallels ecosystem and Parallels’ continued expansion of distribution and partner coverage across Europe, the Middle East, Japan, and other parts of Asia.”
“Our partners have played an important role in that growth, and expanding the program gives us an opportunity to support an even broader range of partners as they build services and solutions around our technology,” Quarles said.