Global provider of AI-powered IT management and cybersecurity software, Kaseya, announced the launch of MSP Success, a unified growth ecosystem that brings together Kaseya’s growth and business acceleration programs, including MSP Success Digital Marketing, MSP Success Peer, and the Kaseya Community.
Kaseya unifies its partner marketing and peer groups
This unification is meant to help MSPs grow more efficiently and competitively. MSP Success combines marketing enablement, peer collaboration, and community engagement into a cohesive experience focused on driving measurable business outcomes.
It will be led by Dan Tomaszewski, EVP of channel, and will include leaders such as Greg Jones, SVP of MSP Success EMEA, and Mike Stodola, VP of marketing enablement strategy.
“MSP Success Digital Marketing brings together the strategies, tools, and support we know work because we’ve lived it ourselves,” Tomaszewski said.
“While MSPs excel at technology, many struggle with marketing in a challenging landscape. That’s why we’ve built a team of experienced practitioners, along with the right tools and processes, to help MSPs grow and succeed.”
MSP-focused marketing solutions
MSP Success Digital Marketing is the foundation of the initiative. It is a new platform to help MSPs accelerate pipeline growth and strengthen their market presence.
MSP Success includes conversion-focused websites, search engine and answer engine optimization (SEO/AEO), local search optimization, content marketing, email and social media campaign tools, reputation management, analytics and reporting, lead capture and appointment booking capabilities, and access to a dedicated Marketing Success Specialist.
Additionally, the program features two solutions: Express and Pro. Express helps MSPs establish a strong digital presence, increase visibility in both traditional and AI-powered search results, and generate a consistent flow of qualified leads.
Pro, meanwhile, expands that foundation with advanced marketing automation, conversion tools, and strategic support to help MSPs accelerate growth and convert more opportunities into clients.
TruMethods Peer and TMT fold into larger program
Kaseya has also brought its MSP peer programs, TruMethods Peer and Technology Marketing Toolkit, under the MSP Success Peer umbrella.
Members can gain a broader perspective, foster deeper collaboration, and access a more powerful network to solve real-world challenges by combining the strengths of these programs.
MSPs can join one of the two peer programs depending on their size and scale.
Jay Dixon has been tapped as Director of MSP Success Peer Education to support the growth of MSP Success Peer.
“Building strong leadership starts with people who have lived it,” said Tomaszewski. “Jay spent four years in our Peer program as a captain, exited his business, and is now coming back to help others do the same. His experience reinforces our approach to investing in leaders who understand what success looks like. We’re excited to have Jay joining us, with more additions to come.”
Peer meetings will occur in person in North America, EMEA, and APAC quarterly, while online meetings in between will help build community and establish accountability.
“The real value of an MSP peer group is knowing you don’t have to solve every challenge alone,” said Kari Renn, CEO, LoyallTY, Inc. “As a member of both Technology Marketing Toolkit and TruMethods Peer, I went from break-even to highly profitable in just two years. Bringing these two communities together creates an unmatched network of shared insight and accountability that will help MSPs scale faster, avoid common pitfalls, and hit their revenue goal with confidence.”
MSP Success website
Lastly, Kaseya has relaunched MSPsuccess.com as a centralized learning hub to help MSPs grow, scale, and improve profitability through guidance and resources from the new unified team.
Kaseya acquired Technology Marketing Toolkit and its related properties from founder Robin Robins in 2025.