Cohesity is expanding its Aspire Global Partner Program with new rebates, services specializations, streamlined training requirements, and partner management tools designed to better support services-led and recurring-revenue business models.
The changes, which took effect Aug. 1, are intended to make it easier for partners to sell, deliver, and grow data security and cyber resilience services.
Cohesity aligns Aspire with services-led partner models
Cohesity said the changes were implemented based on direct partner feedback on how they sell, deliver, and support data security outcomes.
“Partners have been clear that they want recognition for the work that happens before, during, and after a transaction,” said Kit Beall, Chief Revenue Officer, Cohesity. “The Cohesity Aspire program delivers even more for partners, making the program easier to navigate, even more profitable, and better aligned to the way they’re growing their cyber resilience practices.”
Expanded rebates reward partner-sourced and teamed deals
The changes for the Aspire Global Partner Program include:
- Updated incentives: Opportunity rebates are now extended to teamed deals and partner-sourced opportunities, while continued rewards for new and expansion business remain available through a simplified deal registration process.
- Sales rep SPIF requirements no longer require training completion as a prerequisite.
- Growth performance rebates have moved to simpler, annualized tools with predictable payout levels, and renewal incumbency rules give partners a clear, consistent price advantage when they renew customers on time.
- Partner rebates for solutions are also increased in data security and data insights.
- New services credential: Specializations have been introduced, a new partner credential within Aspire that recognizes deeper expertise in specific practice areas. Professional Services is the first Specialization available, and partners who earn it receive support from a dedicated professional services delivery desk, preferred rates on teamed engagements, and technical content designed to accelerate deployments.
- Additional Specializations – including support delivery and cyber resilience – are planned for later in the program year.
- Simplified enablement: Reduction in training and certification requirements for selected regions and tiers and adding guided learning paths that move partners from individual courses to full certification. It’s meant to shorten the time between joining Aspire and being ready to sell, while preserving the technical enablement partners need to support customer deployments.
- Single partner view: Addition of a new dashboard to the Cohesity partner portal. It gives partners, for the first time, visibility into training, certifications, and billing requirements in a single view. It expands the existing centralized view partners currently have around all Cohesity incentives through the Manage My Business partner portal.
“Security and AI are two areas where our customers are asking for deeper partner-delivered services,” said Vince Trama, Chief Revenue Officer, Presidio. “Participating in the Aspire program is one of several ways we’re building out that capability for our customers.”
In July, Coheisty appointed Seb Fitjohn to lead partner sales and go-to-market efforts in Europe. Read more about that news here.