MSPs Rethink Vendor Strategy as M&A Accelerates

Consolidation across the managed services and cybersecurity markets is reshaping how MSPs evaluate the companies behind their technology stacks. Investments in MSPs increased approximately 20% year over year in 2025, reaching 466 transactions and $4.3 billion in disclosed deal value, according to Drake Star. SecurityWeek separately tracked 426 cybersecurity acquisitions during the year, a 5% […]

Aug 3, 2026
3 minute read
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Consolidation across the managed services and cybersecurity markets is reshaping how MSPs evaluate the companies behind their technology stacks.

Investments in MSPs increased approximately 20% year over year in 2025, reaching 466 transactions and $4.3 billion in disclosed deal value, according to Drake Star. SecurityWeek separately tracked 426 cybersecurity acquisitions during the year, a 5% increase over 2024.

Those transactions can alter the support, security, pricing, and product strategies attached to tools MSPs depend on every day. Will Ominsky, vice president and general manager of MSP business at Nerdio, argues that partners need a repeatable vendor-governance process capable of anticipating—and responding to—those changes.

“A lot of times, channel partners out there, when they’re evaluating a new vendor, they’re not actually asking a lot of the questions that they should be upfront,” Ominsky told Channel Insider. “They’re very product-centric, ROI-driven, which are obviously incredibly important to the MSP, but I think part of that process … is actually taking a look at the company itself.”

MSP vendor evaluations must extend beyond the product

Traditional technology evaluations often prioritize functionality, price and immediate return on investment. Ominsky said MSPs should also examine a vendor’s financial position, product breadth and likelihood of becoming an acquisition target.

That should not automatically disqualify a smaller or specialized provider. It should influence decisions about contract length, data governance, integration dependencies and the MSP’s ability to change vendors if conditions deteriorate.

Why acquisitions should trigger renewed due diligence

Once an acquisition is announced, partners should revisit that due diligence because they are effectively doing business with a new organization.

“Does this other organization, this new organization that I’m doing business with, have all of the items that I looked at in my process?” Ominsky said.

That review should cover security reports, data access, code-review practices, patching schedules and procedures for communicating critical vulnerabilities. MSPs should also monitor support quality during the integration period and determine whether customer data will be accessed or serviced from new locations.

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Platform convenience can increase vendor dependence

An acquisition can bring benefits, including more resources, broader product portfolios and better volume pricing. However, the buyer also has an incentive to move acquired customers toward additional products in its ecosystem.

“They’re going to make it the path of least resistance,” Ominsky said. “When you’re already doing business with me, you’re already locked into another 12 months, maybe in a contract or longer. So you might as well buy my other product.”

For MSPs, the key distinction is between intentionally consolidating around a platform and passively adopting products because purchasing them is easier. An adjacent tool offered by an existing vendor should still undergo the same evaluation as an independent alternative.

Integrations require similar scrutiny. They can streamline operations and connect information across tools, but they may also create attack vectors or strategic dependencies. Ominsky warned that larger vendors could eventually restrict outside integrations, increase access costs or favor products within their own portfolios.

READ MORE: Integrated solutions and technology company alliances are becoming more important in the cybersecurity market.

Vendor governance becomes an operating discipline

The answer is not to avoid acquisitions, startups or large technology ecosystems. It is to treat vendor oversight as a continuous business process rather than a questionnaire completed during procurement.

“Because you’ve asked these questions three years ago, when you first signed up with them, it doesn’t mean everything has stayed the same over three years,” Ominsky said. “You need to be evaluating them.”

As consolidation continues, MSPs will increasingly differentiate themselves not by the number of tools they deploy, but by how deliberately they manage the vendors behind them. 

Continuous oversight can help protect service continuity, customer data and support quality while preserving the flexibility to change platforms when pricing, security practices or strategic priorities shift.

Victoria Durgin

Victoria Durgin is a technology communications professional and editorial leader specializing in channel technology, cloud marketplaces, managed service providers (MSPs), technology distribution, and partner ecosystems. As Managing Editor of Channel Insider, she oversees editorial strategy and content development focused on helping technology vendors, solution providers, and channel partners navigate an evolving IT landscape. With nearly a decade of experience spanning technology journalism, corporate communications, content strategy, and digital publishing, Victoria has developed deep expertise in the business side of technology. Her work includes creating executive thought leadership content, industry analysis, case studies, and channel-focused reporting that helps organizations better understand market trends, partner relationships, and technology buying decisions. Before leading Channel Insider, Victoria built experience across local journalism, business reporting, social media communications, and corporate marketing. She has worked closely with technology vendors, cloud providers, and managed service organizations to develop content that highlights industry innovation, business growth strategies, and successful channel partnerships. Her portfolio includes case studies featuring mid-sized MSPs across the United States, Canada, and Australia. Victoria's work has appeared in Channel Insider, The Valley Ledger, and Medium. She holds a Bachelor of Arts in Communications and Environmental Studies from Susquehanna University. Through her reporting and editorial leadership, she helps technology professionals stay informed about the trends, challenges, and opportunities shaping the global IT channel.

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