Channelscaler, a platform for modern partner ecosystems, has unveiled the Scaler Index, a new benchmark designed to provide partners with a clearer, data-driven standard for measuring partner performance and program maturity.
Scaler Index sets benchmarks for partner programs
The Index identifies behaviors, patterns, outcomes, and performance levels that define partner programs.
“Partner leaders don’t need more dashboards; they need proof,” said Pam Erlichman, SVP of Marketing, Channelscaler.
“For too long, fragmented systems and inconsistent attribution have made partner performance difficult to measure and even harder to compare. Scaler Index creates a common standard for understanding what good looks like, giving partner leaders credible benchmarks to demonstrate impact, identify opportunities, and make better decisions about where to invest.”
Further, the Index provides a data-driven reference point for understanding how successful partner programs perform at different stages of maturity.
Organizations gain context for their own results and help partner leaders identify areas for improvement and impact.
Deal registration data shows gains as programs mature
The Index’s inaugural report focused on deal registration and pipeline performance. It details how key commercial metrics evolve as adoption of deal registration matures.
The report analyzed anonymized deal registration data from over 30,000 partners from 2016-2025 across Channelscaler’s platform. It examined the first three years following the implementation of deal registration to identify the performance patterns emerging as adoption grows and deal registration becomes embedded in everyday partner-selling motions.
Across the first three years, there were significant gains across core commercial metrics measured for the median program, including:
- Registered opportunities: +614%
- Registered pipeline: +238%
- Partner participation: +191%
- Closed registered deal value: +736%
- Deal closure rate: 176% relative increase
The findings here serve as benchmarks for the Scaler Index and as a reference for partner performance.
Customers can compare performance against anonymized benchmarks
As the Scaler Index expands, it will provide partner leaders with a consistent way to evaluate performance, understand maturity, and make better-informed decisions about where to focus and invest.
The Scaler Index also turns these benchmarks into actionable intelligence for Channelscaler customers, enabling them to compare their performance against anonymized benchmarks, identify strengths, and uncover opportunities for improvement using data already generated by their partner programs.