The Future's Bright, the Future Is Channel

By Sara Driscoll  |  Print this article Print


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Despite a tumultuous economic climate, VARs are optimistic for 2008. Click here to read our exclusive research from Ziff Davis Enterprise Research: Outlook 2008.

The Channel Insider has produced this exclusive research with Ziff Davis Enterprise Research to help VARs find out exactly what will be hot, and what will not, in 2008.

Will verticals still be crucial, and if so, which ones? What technologies do solution providers believe will make it to the top of the list for excitement in the marketplace next year? What about the unsteady economic climate—how is this likely to affect the channel, according to solution providers? All these questions and more are answered in our exclusive research: Outlook 2008.

The online survey was conducted among a sample of technology decision makers selected from the Ziff Davis Enterprise service provider database from Nov. 27 to Dec. 10, 2007. In total, 393 ZDE subscribers qualified for and completed the survey. Qualified respondents worked for organizations involved in channel marketing sales and services.

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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