Inside the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2008-09-29
CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive

Who They Listen to
(Hint: Probably Not You)

Most midmarket IT executives, 59 percent, rely on their own internal resources for strategic and tactical IT advice.
Other sources were the following:

  •     Peer companies: 31 percent
  •     Magazines and journals: 30 percent
  •     Local IT consulting firms: 29 percent
  •     Industry analysts: 29 percent
  •     Local resellers: 16 percent
  •     Large IT consultants 15 percent

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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