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Video: Unlock Revenue Growth with the Eaton Power Advantage Partner Program

Discover how MSPs and resellers can unlock new revenue streams with Eaton’s Power Advantage Partner Program through free power audits, tiered discounts, rewards, and ready-to-use marketing support.

Written By

Sep 29, 2025

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

In this episode of Partner POV brought to you by Eaton, host Katie Bavoso sits down with Donna Saint Denis, Channel Marketing Director at Eaton, to reveal how MSPs and resellers can maximize profits with the Eaton Power Advantage Partner Program. From free power audits with a 70% close rate to tiered discounts, rewards, and ready-to-use marketing content, Eaton makes it simple for partners to grow their business without needing to be power experts.

What You’ll Learn in This Interview:

00:00 – Introduction: The growth of the U.S. data center power market & AI’s role

00:53 – Meet Donna Saint Denis, Eaton Channel Marketing Director

01:37 – Why partners don’t need to be power experts to succeed with Eaton

02:20 – Easy revenue growth: Free power audits with a 70% close rate

03:07 – Long-term growth: Eaton’s three-tier partner program

03:44 – Extra benefits: Marketing development funds & Eaton Visa rewards card

04:11 – Quick start: Eaton Amplify social media program for partners

05:02 – How MSPs & resellers can get started with Eaton today

Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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